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Mouvent explores Chinese textile market
Dec '17
Courtesy: TPF
Courtesy: TPF
China is one of the potential markets for textiles, said Mouvent, a new company focused on digital print using pioneering digital technology headquartered in Switzerland. Making its textile exhibition debut in China, the company showcased TX801 8-colour multi-pass digital textile printer producing prints at ShanghaiTex 2017 that ended recently.

"As we started to look into textile, we did market research and found out China has one of the biggest market potential, aside India, Italy and Turkey. Considering competitive environment, we have positioned our printer mid-to-high end, which enables crisp, colorful, very high printing quality in a cost-effective way. Textile market is the next market that is going digital. We have started to set up a network within textile industry. We have established a strong relationship with Paul Yuan in China and experts in other countries," said Reto Simmen, CBO Mouvent, in an interview, according to the press release of Shanghai International Digital Printing Industry Exhibition (TPF)

"In China, what’s happening now has happened in Europe in the past. Now, the production is moving into cheap countries. So the Chinese printer manufacturers have to think about maintaining their business for which they have to come up with new ideas. They have to be fast because everything is looking for digital printing system, which can support them moving their business to next level. There are some strong local brands establishing now in China. The trends are also going to be faster so the printers really have to keep step," explained Simmen.

With an ink development centre in Switzerland, the company is planning to introduce a double speed machine with 16 heads integrated in the second half 2018, which will double the output. "In 2019, we will introduce a single-pass machine. I’m convinced China is a good market," concluded Simmen.

TPF 2018 will be organised by UBM China and Sunexpo. As one of the most influential digital textile printing fairs in Asia, TPF keeps a close eye on the market trend and technology development. (RR)

Fibre2Fashion News Desk – India

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