Natific to showcase product portfolio at Performance Days

Everyone is talking about the climate – and that goes for the textile industry, too. As digitalisation advances and new technologies emerge, the product development process is becoming more and more sustainable. Colour matching is the only step that is often still a manual, time consuming process. Digital solutions offer tremendous optimisation potential, with high 1st-hit-ratios that reduce production lead times by up to six weeks. In addition, CO2 emissions can be significantly reduced because digitalisation helps to match colours more accurately and precisely, rendering postproduction colour adjustments obsolete. It also eliminates the need to ship physical lap dips and production strike-offs by costly couriers.

"There are very clear advantages: In addition to greater sustainability and shorter production times, it is the uniform colour values within a collection that speak most in favour of switching to digital colour matching," said Christoph Bergmann, senior partner of Switzerland-based Natific. "But it does require everyone in the entire supply chain to rethink their practices."

Once companies decide to digitalise their colour matching processes, Natific offers them not only expert software solutions, but also extensive support and training for the transition. Today, 9 of the top 20 US based brands work with Natific systems. Three of the world’s largest sportswear suppliers — namely Adidas, Nike and Under Armour — are among Natific's customers.

Natific AG was founded in 2008 with a focus on technology for colour development and execution along with consulting and certification services. The privately-owned company helps brands and suppliers optimise colour production and management processes from development to ongoing production.

Fibre2Fashion News Desk (PC)