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New nations partake at Intertextile Shanghai Home Textiles
Oct '15
This year's Intertextile Shanghai Home Textiles which took place last month saw participation of exhibitors from newer countries like Moldavia and UAE.

Exhibitors from Iran, Malaysia, New Zealand and Russia too returned to the fair again which shows the strong attraction of the home textiles markets,” a press release from the organiser Messe Frankfurt said.

One new exhibitor was Tirotex from Moldova which featured luxury bedding and table linen made of pure cotton.

“We thought our products would be in high demand here and it was confirmed at this fair that they are,” Denis Vasilenkov from Tirotex said.

“There is potential in this market as Chinese buyers are looking for branded, high-quality products, so next year we will come back for sure with a bigger booth and a special thematic design,” he added.

Grilo Kitchenware from Portugal, which exhibited under Associacao Home from Portugal, was another first-time participant.

“We came here to present our new brand to Chinese and Korean buyers, and we have had these buyers visit our booth and met many retailers from high-end of the market,” José Grilo at Grilo stated.

“We haven't noticed any impact from the economic situation as people here still seem to have money and since we are in the premium range and not in the mass market, we have not been impacted,” Grilo too added.

Over recent years, Intertextile Shanghai Home Textiles has expanded to cover the entire home textile product spectrum, with special zones like Digital Printing Zone and Whole-Home Style Zone.

Marketing manager Lucy Liu at Shanghai Signstar Digital Technology said, “Being in the Digital Printing Zone is beneficial to us, as it directed the right buyers to our booth.”

“This fair attracted our target buyers from both China and overseas, and the visitor flow remained strong throughout the fair period with many buyers showing strong interest in our machines,” Liu informed.

The Whole-Home Style Zone featured exhibitors with multiple products displayed in a real-world setting.

Chinese company's Lezai Dongfang Culture's general manager Jake Ji remarked, “Being in Whole-Home Style Zone is a big advantage as it attracts our target buyers to our booth.”

“It has only been one and a half days, but we have already received so many enquiries from China's top designers, buying offices and agents, and many of them have actually placed orders,” Ji stated.

A returning event was the Intertextile Design Boutique which featured 22 design studios from 10 countries and regions.

This zone is where original service designs and artwork for fabric and product development could be sourced, and according to Messe Frankfurt, was packed with buyers for most of the three days.

“We have met many Chinese customers and I have received good feedback from the fair so I will return next year,” said Tristan Goodfellow from Diane Harrison Designs, UK. (AR)

Fibre2Fashion News Desk – India

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