Interviews
Capel & Genevieve team up to create soulful & whimsical rugs
10 Oct '11
3 min read
Capel Rugs has teamed up with the acclaimed interior designer and HGTV star, Genevieve Gorder, to create a line of soulful, whimsical rugs that will debut at the October High Point Market.
The line features four collections of flat-woven styles that marry Gorder's unique design aesthetic with Capel's signature craftmanship. The line will encompass a range of classic themes and global inspirations: from indigenous patterns, Morrocan tile work to her own ancestral heirlooms.
"Genevieve finds beauty and inspiration in everyday life and reinterprets those components to create one-of-a-kind designs that are hip and playful," said Tami Watras, Vice President-Product and Creative Director for Capel. "We are extremely excited about our new partnership and the unique decorating opportunities that it offers consumers."
The new Genevieve Gorder line is an extension of Capel's New Style Point of View concept which was launched in the Fall of 2010. The hugely successful initiative combines Capel's strengths as a source for classic styling and industry-leading quality with creative new designs, colors and collaborations involving today's most popular designers, according to Watras.
Gorder's unmistakable style and enthusiasm have made her one of America's favorite and best-known interior designers. In addition to her work on television shows like HGTV's "Dear Geneveive" and "Design Star," Gorder was one of the original designers on TLC's hit TV series, "Trading Spaces."
"Creating a special room, or a special product, comes down to findiing out what it is that really gives you joy," said Gorder about her approach to design. "Design is emotional, personal and so sensual. For all the homes I can't visit, I am now proud to offer a tangible piece of my imagination."
"Well-executed design can have such a positive impact on the way people live, on their relationships and moods," she added. "Joining with Capel is an absolute honor. To work with a brand of enormous integrity and history is a design inspiration in itself."
Gorder's work has been featured in many major publications and she has appeared numerous times on "Oprah," "The Nate Berkus Show," "The View," "Today" and CNN. In addition, she writes a monthly column for Parents Magazine, where she provides answers to readers' design dilemmas.
During the High Point Market, Capel will kick off the launch of its new Genevieve Gorder rug line with a cocktail reception for retailers and the media in its showroom located at Market Square, Space 112, from 4 to 6 p.m. on Sunday, Oct. 23. Gorder will be in the Capel Rugs showroom on Sunday, Oct. 23 and Monday, Oct. 24.
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.
The line features four collections of flat-woven styles that marry Gorder's unique design aesthetic with Capel's signature craftmanship. The line will encompass a range of classic themes and global inspirations: from indigenous patterns, Morrocan tile work to her own ancestral heirlooms.
"Genevieve finds beauty and inspiration in everyday life and reinterprets those components to create one-of-a-kind designs that are hip and playful," said Tami Watras, Vice President-Product and Creative Director for Capel. "We are extremely excited about our new partnership and the unique decorating opportunities that it offers consumers."
The new Genevieve Gorder line is an extension of Capel's New Style Point of View concept which was launched in the Fall of 2010. The hugely successful initiative combines Capel's strengths as a source for classic styling and industry-leading quality with creative new designs, colors and collaborations involving today's most popular designers, according to Watras.
Gorder's unmistakable style and enthusiasm have made her one of America's favorite and best-known interior designers. In addition to her work on television shows like HGTV's "Dear Geneveive" and "Design Star," Gorder was one of the original designers on TLC's hit TV series, "Trading Spaces."
"Creating a special room, or a special product, comes down to findiing out what it is that really gives you joy," said Gorder about her approach to design. "Design is emotional, personal and so sensual. For all the homes I can't visit, I am now proud to offer a tangible piece of my imagination."
"Well-executed design can have such a positive impact on the way people live, on their relationships and moods," she added. "Joining with Capel is an absolute honor. To work with a brand of enormous integrity and history is a design inspiration in itself."
Gorder's work has been featured in many major publications and she has appeared numerous times on "Oprah," "The Nate Berkus Show," "The View," "Today" and CNN. In addition, she writes a monthly column for Parents Magazine, where she provides answers to readers' design dilemmas.
During the High Point Market, Capel will kick off the launch of its new Genevieve Gorder rug line with a cocktail reception for retailers and the media in its showroom located at Market Square, Space 112, from 4 to 6 p.m. on Sunday, Oct. 23. Gorder will be in the Capel Rugs showroom on Sunday, Oct. 23 and Monday, Oct. 24.
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.
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Jason Kent
British Textile Machinery Association (BTMA)
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