Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's client portfolio consists of brands spanning the consumer product, media and entertainment, retail and fashion industries. bsp also owns the 20 year-old Shabby Chic home furnishings brand.