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Arvind to show case latest fall'12 line at Kingpins of Denim
19
Jul '11
Arvind Denim Lab (adl), the US Denim base for global textile giant Arvind Worldwide, will release its Fall'12 collection at the upcoming editions of both the NY & LA Kingpins of Denim shows.

The New York Kingpins of Denim show will be held between July 19 and 20 and the Los Angeles show will be between July 26 and 27, 2011

Sneak peaks by select brands confirm that adl is gaining kudos in the US for innovative product, its long time focus on sustainability, and especially for its enhanced stretch presentation.

The adl f'12 stretch collection will feature rich indigo shades, coated surfaces, a wide range of blacks (quickly becoming this Fall's must have denim color) and the silky smooth sustainable EXCEL fiber exclusive to Arvind worldwide.

The adl f'12 stretches are aimed at capturing the growing women's denim market with innovation that's set to take that segment by storm.

And not to be forgotten are the adl f'12 categories geared towards the more authentic men's market where you will also find comfort stretch, rigid selvedge styles, organic & natural indigos, coating treatments & masculine fancies.

This collection reminds us all, that premium is not just a matter of price, but a function of quality & style.

Arvind Denim Lab


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