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Govt to promote La Rioja textile sector
22
Jul '11
The Government has sanctioned €60,000 to Rioja Fashion Consortium, belonging to the small province of La Rioja in northern Spain, for promoting the textile sector. The companies that are grouped in the Consortium are Cecilio Valgañón, Ambe-Maternity Apparel and Dollman.

Under the collaborative agreement between the Federation of Employers of La Rioja (FER) and the Economic Development Agency for La Rioja (ADER), 50 percent of the travel and trade fair cost of the companies grouped in the Consortium would be borne by ADER.

The ADER would also bear the cost for catalogue design, marketing activities, and for payment to external advisors whose services are sought to identify new sales channels and markets.

The agreement will enable these companies to strengthen their brand image globally, as it allows for improving the marketing of textile sector and encourages the participation of textile companies in international fairs.

According to ADER manager Javier Ureña, the collaboration is an open initiative and more companies can be added to the Consortium in the coming years. He revealed that initially, the effort for promotion of La Rioja textiles will be geared towards the German and north European markets.

He stated that the objective of the partnership between ADER and FER is to promote the La Rioja textile sector, so as to increase their sales, as well as to help build cooperation between the textile companies based in La Rioja and abroad.

He further said that a Monitoring and Evaluation Committee comprising representatives of the ADER and FER has been constituted to ensure that the procedure laid down under the agreement is strictly followed.

In 2010, Rioja's textiles sector exported €17.206 million worth of goods, which was €5.176 million greater than the previous year, showing an increase of 42.95 percent. Rioja mainly exported to France, Portugal, Canada, Germany, the USA, Tunisia, Italy and Mexico.

Imports during the same year stood at €32.14 million, which was an increase of 36.2 percent over the previous year. The countries from which Rioja mainly imported were China, Germany, Portugal, France, Turkey and Italy.

Fibre2fashion News Desk - India

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