Home / Knowledge / News / Textiles / Parag Handloom survives onslaught of powerlooms
Parag Handloom survives onslaught of powerlooms
28
Jul '11
If he had his way, he would have been a doctor, but fate had something different in store for Pragjibhai Ziniya. However today, Pragjibhai does not have any regrets. Since, he is one of the biggest producers of handloom based home and automobile furnishing products in the private sector in Gujarat.

The handloom business was set up by his father way back in 1960. His father taught vocational skills in a school, which included handloom weaving. With the passage of time, the vocational courses became more advanced and handloom training section was wound up, and he had to retire before time.

Since handloom weaving was not a part of the new vocational course, the school handed over the 11 handlooms to Pragjibhai's father at a small token amount. Thus was laid the foundation of a handloom production unit, which exists today, even after half a century and is still flourishing.

In the beginning they used to produce dhoties, bedsheets and handkerchiefs etc. However, with the advent of mechanical looms, handlooms began to loose their relevance in the Indian textile scenario. Handloom products began to be woven on the faster powerlooms that too at reduced costs.

In the early 80's, when the family realized that they could no longer compete with the powerloom sector, they decided to change their product offerings. They made motorbike seat covers and door mats. The fabric was produced from the waste yarn salvage of powerloom beams used to weave fabrics in textile mills.

Mr Pragjibhai is also a proud recipient of 'Best from Waste' award which he received from the Governor of Gujarat for producing the motor bike seat covers from waste yarn. However, once competition increased and margins dropped, they once again diversified in to the current product range in mid-1990s.

Today handlooms in India are surviving only because of the largesse of the Union Government and State Governments which dole out incentives to weavers cooperatives to ensure employment generation in rural areas.

However, Parag Handloom and Handicraft - the firm managed by the Ziniya family has survived such trying times and still managed to flourish despite the advent of powerlooms.

On this Pragjibhai reacts, “We have managed to survive only because we are manufacturing handloom textile products, which cannot be produced on the powerlooms”.

He added, “We manufacture door mats, dhurries, car and sofa set coverings from very coarse yarn, which cannot be woven on any kind of powerlooms. Several textile biggies tried in the past to make our type of products, but failed as they could not manufacture the products from thickness and quality that is required”.

He continued saying, “You cannot survive in the handloom industry, if you produce textile products, which can also be manufactured on powerlooms, as they are very cost competitive. That is the reason handlooms which still make dhoties, bedsheets, handkerchief fabrics, etc are finding it difficult to survive”.

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search