Interviews
Very Pashmina offers Ezma's Soufflé range
01 Aug '11
2 min read
Very Pashmina is now offering Ezma's entire “Soufflé” range. The teasingly transparent whisper weight pashminas come in 20 different colors that are perfect for spring and summer. There are also 4 ombre styles with striking color gradients that makes the shawls easy to match with a wide range of outfits.
“Working with Ezma was a very easy decision,” stated Matthew Oldham, founder of VeryPashmina.com. “We'd shown samples of their products to a wide range of industry experts and the feedback had been unanimously positive. We feel that Ezma's shawls are perfect for our high-end customers. The quality of the fabric is astounding, combining a soft hand-feel with a beautiful drape”
The 2-ply worsted spun fabric is constructed from a pure cashmere yarn according to Ezma's exacting specifications. Only 'best of season' cashmere lots are selected by Ezma, for their ideal blend of color, luster, fineness and fiber length.
The cashmere is combed and de-haired by experienced craftsmen at mills in Biella, Italy and the U.K. Then it is vetted by trained experts and tested by the Cashmere & Camel Hair Manufacturers Institute prior to acceptance within the Ezma mill. That's why Ezma guarantee the purity and authenticity of the fiber for every single product they sell.
The “Soufflé” shawls are not only lightweight but also extremely portable. Whilst the tassels on some shawls limit their use on formal occasions, the eyelash edging on Ezma's “Soufflé” shawls mean they can be worn to upscale events as well as casually. They come with an organza pouch, which makes them easy to carry in a purse without getting damaged, and an envelope box, which makes them ideal for gifting.
Ezma is the specialist luxury division of Essma Woollen Mills – a household name in woolen textiles for over four decades. Ezma aims to become the definitive name in cashmere and other luxury textiles through innovative experimentation with the manufacturing process, combined with constant product testing and arduous user trials. Ezma and its products today reflect a fusion of tradition, culture, color and design.
Very Pashmina, LLC is a pure play e-commerce company founded in 2010 and based in Chicago Illinois focusing on providing cashmere scarves, pashminas, shawls and wraps to women the world over. Very Pashmina is run by Matthew Oldham, a graduate of the Kellogg Northwestern School of Management with over 15 years experience in analytical marketing in major blue chip organizations.
“Working with Ezma was a very easy decision,” stated Matthew Oldham, founder of VeryPashmina.com. “We'd shown samples of their products to a wide range of industry experts and the feedback had been unanimously positive. We feel that Ezma's shawls are perfect for our high-end customers. The quality of the fabric is astounding, combining a soft hand-feel with a beautiful drape”
The 2-ply worsted spun fabric is constructed from a pure cashmere yarn according to Ezma's exacting specifications. Only 'best of season' cashmere lots are selected by Ezma, for their ideal blend of color, luster, fineness and fiber length.
The cashmere is combed and de-haired by experienced craftsmen at mills in Biella, Italy and the U.K. Then it is vetted by trained experts and tested by the Cashmere & Camel Hair Manufacturers Institute prior to acceptance within the Ezma mill. That's why Ezma guarantee the purity and authenticity of the fiber for every single product they sell.
The “Soufflé” shawls are not only lightweight but also extremely portable. Whilst the tassels on some shawls limit their use on formal occasions, the eyelash edging on Ezma's “Soufflé” shawls mean they can be worn to upscale events as well as casually. They come with an organza pouch, which makes them easy to carry in a purse without getting damaged, and an envelope box, which makes them ideal for gifting.
Ezma is the specialist luxury division of Essma Woollen Mills – a household name in woolen textiles for over four decades. Ezma aims to become the definitive name in cashmere and other luxury textiles through innovative experimentation with the manufacturing process, combined with constant product testing and arduous user trials. Ezma and its products today reflect a fusion of tradition, culture, color and design.
Very Pashmina, LLC is a pure play e-commerce company founded in 2010 and based in Chicago Illinois focusing on providing cashmere scarves, pashminas, shawls and wraps to women the world over. Very Pashmina is run by Matthew Oldham, a graduate of the Kellogg Northwestern School of Management with over 15 years experience in analytical marketing in major blue chip organizations.
Very Pashmina LLC
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