Home / Knowledge / News / Textiles / Very Pashmina offers Ezma's Soufflé range
Very Pashmina offers Ezma's Soufflé range
01
Aug '11
Very Pashmina is now offering Ezma's entire “Soufflé” range. The teasingly transparent whisper weight pashminas come in 20 different colors that are perfect for spring and summer. There are also 4 ombre styles with striking color gradients that makes the shawls easy to match with a wide range of outfits.

“Working with Ezma was a very easy decision,” stated Matthew Oldham, founder of VeryPashmina.com. “We'd shown samples of their products to a wide range of industry experts and the feedback had been unanimously positive. We feel that Ezma's shawls are perfect for our high-end customers. The quality of the fabric is astounding, combining a soft hand-feel with a beautiful drape”

The 2-ply worsted spun fabric is constructed from a pure cashmere yarn according to Ezma's exacting specifications. Only 'best of season' cashmere lots are selected by Ezma, for their ideal blend of color, luster, fineness and fiber length.

The cashmere is combed and de-haired by experienced craftsmen at mills in Biella, Italy and the U.K. Then it is vetted by trained experts and tested by the Cashmere & Camel Hair Manufacturers Institute prior to acceptance within the Ezma mill. That's why Ezma guarantee the purity and authenticity of the fiber for every single product they sell.

The “Soufflé” shawls are not only lightweight but also extremely portable. Whilst the tassels on some shawls limit their use on formal occasions, the eyelash edging on Ezma's “Soufflé” shawls mean they can be worn to upscale events as well as casually. They come with an organza pouch, which makes them easy to carry in a purse without getting damaged, and an envelope box, which makes them ideal for gifting.

Ezma is the specialist luxury division of Essma Woollen Mills – a household name in woolen textiles for over four decades. Ezma aims to become the definitive name in cashmere and other luxury textiles through innovative experimentation with the manufacturing process, combined with constant product testing and arduous user trials. Ezma and its products today reflect a fusion of tradition, culture, color and design.

Very Pashmina, LLC is a pure play e-commerce company founded in 2010 and based in Chicago Illinois focusing on providing cashmere scarves, pashminas, shawls and wraps to women the world over. Very Pashmina is run by Matthew Oldham, a graduate of the Kellogg Northwestern School of Management with over 15 years experience in analytical marketing in major blue chip organizations.

Very Pashmina LLC

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search