Interviews
New initiative for promising Peace Collection
04 Aug '11
5 min read
The Sri Lankan initiative also plans to support a portion of the female headed households in the N&E Provinces with livelihood support while assisting towards their responsibility of looking after the needs of nurturing their families. The project will be implemented through existing weaving centres in the districts of Jaffna, Mannar, Vavuniya, Mullathivu, Killinochchi, Trincomalee, Polonnaruwa, Batticaloa and Ampara.
Ms Haoua Cheick Seip, making her presentation to Minister Bathiudeen, said that the handlooms in the Sri Lanka Peace Collections are impressive and clearly has the potential to be sold by the international department store chains. “I am also impressed with the spirit and skills of the weavers in N&E” she said, and added “I understood that there is also a good local market for these handlooms as well.”
Cheick Seip stressed the Sri Lanka Peace Collection should be differentiated. As for differentiating the Sri Lankan Peace Collection in the international market, she said: “Sri Lankan collections need to look into differentiation of their products since we also find they often have the same designs and patterns as imported textiles. Perhaps the local handlooms could be infused with some original 'Sri Lankan styles' to their weaving or colour designs to create this differentiation” she said.
Making her recommendations for the handloom sector, she said: “I recommend establishing a sales centre or an outlet centre similar to Laksala in Colombo. I also recommend a catalog displayed in all tourist hotels with a glass window merchandising handloom products in major hotels and a campaign addressed to the local hotel managers to buy local handlooms and support the community. I also stress that the local handloom producers need to develop and use natural dyes, such as spices, flowers and wood chips” she added.
As for the steps needed to fill the gap between the existing market and the demand potential, Cheick Seip said “Training and coaching of handloom sector personnel is required” and added: “Textile Training Institute and Universities can address as well as local designers and master weavers in the private sector.”
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Ms Haoua Cheick Seip, making her presentation to Minister Bathiudeen, said that the handlooms in the Sri Lanka Peace Collections are impressive and clearly has the potential to be sold by the international department store chains. “I am also impressed with the spirit and skills of the weavers in N&E” she said, and added “I understood that there is also a good local market for these handlooms as well.”
Cheick Seip stressed the Sri Lanka Peace Collection should be differentiated. As for differentiating the Sri Lankan Peace Collection in the international market, she said: “Sri Lankan collections need to look into differentiation of their products since we also find they often have the same designs and patterns as imported textiles. Perhaps the local handlooms could be infused with some original 'Sri Lankan styles' to their weaving or colour designs to create this differentiation” she said.
Making her recommendations for the handloom sector, she said: “I recommend establishing a sales centre or an outlet centre similar to Laksala in Colombo. I also recommend a catalog displayed in all tourist hotels with a glass window merchandising handloom products in major hotels and a campaign addressed to the local hotel managers to buy local handlooms and support the community. I also stress that the local handloom producers need to develop and use natural dyes, such as spices, flowers and wood chips” she added.
As for the steps needed to fill the gap between the existing market and the demand potential, Cheick Seip said “Training and coaching of handloom sector personnel is required” and added: “Textile Training Institute and Universities can address as well as local designers and master weavers in the private sector.”
For more details Click here.
Ministry of Industry & Commerce Sri Lanka
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