Home / Knowledge / News / Textiles / Govt persuading Bharti to allocate space for handicrafts
Govt persuading Bharti to allocate space for handicrafts
Aug '11
In its effort to improve the upmarket visibility of handloom and handicraft items, the Central Government is holding talks with Bharti Retail to convince the latter to provide some space in its retail outlets.

Speaking on the sidelines of an exhibition – 'Colours of Teej', Textiles Secretary Rita Menon stated that Bharti Retail has posed some queries which hopefully would be resolved soon and handloom and handicraft items might get space on some shelves in Bharti's retail outlets.

She further stated that all leading retail chains in the country including Shoppers Stop and Pantaloons were given invitation to participate in the buyer-seller meets that are organized by the respective Development Commissioners for handicrafts and handlooms.

A fully owned subsidiary of Bharti Enterprises, Bharti Retail has set up over 122 neighbourhood outlets under the 'Easyday' brand in Uttar Pradesh, Haryana, Delhi, Rajasthan and Punjab.

In addition to this, the subsidiary even manages 11 compact hypermarkets dubbed as 'Easyday Market' in States like Rajasthan, Punjab, Chhattisgarh and Madhya Pradesh.

Moreover, the Group has also collaborated with Walmart for launching retail outlets. The first such cash and carry joint venture outlet was launched by Bharti-Walmart in 2009 in Amritsar in Punjab.

The Textiles Secretary further stated that the handlooms and handicraft sectors are confronted with issues like absence of organized supply chain and lack of standardization of specifications.

She added that the Development commissioner for Handlooms and Development Commissioner for Handicrafts are trying to resolve these problems.

She expressed hope that the 12th Five Year Plan may possibly incorporate some features to boost tie-ups with private retail sector.

While the handicrafts industry serves a source of livelihood for around seven million artisans, the handloom industry provides employment to 2.377 million artisans.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search