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Kerala khadi board sets Rs 144mn target at Onam fairs
Aug '11
The Kerala Khadi and Village Industries Board (KKVIB) has set a target of generating Rs. 144 million in revenue from the Onam fairs that it would be organizing during the current festival season.

KKVIB secretary GS Sreekumaran Nair said that last year, surpassing the target of Rs. 124 million, the Board made Rs. 137 million through the sale of its products during Onam fairs.

The sales target for the Onam-Ramzan season fair organized by the Board at Payyanur Khadi Kendra during the current festive season has been pegged at Rs. 45 million, Nair said.

He further stated that khadi items including khadi clothes prepared within the State and by the khadi centres recognised by the All India Khadi Commission would all be made available for sale at the fairs.

Besides, a whole range of jute and silk saris of different types, cotton, polyester and silk shirts would also be put up for display at the fairs.

The Khadi Onam Fair at Kannur will continue for a month and its targeted sales turnover is Rs. 15 million. Lucrative sales promotion schemes would be announced during the fair and gift vouchers would be also be distributed.

Fibre2fashion News Desk - India

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