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30 Indian companies will be exhibiting at NYIGF

10 Aug '11
4 min read

He also mentioned that, the Indian Participation in this show will also include a networking meet being organized by EPCH. In this networking meet, American buyers have been invited to interact with their Indian counterparts. The objective is to highlight the fact that doing business with India is much more profitable then doing business with other countries.

EPCH, which is an apex organization in India engaged in the promotion of business and trade for hand crafted products, will make a presentation on India's capabilities and diverse range of products and the diverse range of raw material base India has to offer in addition to intricate and exquisite workmanship of the Indian artisans and craftpersons in preparing highly sophisticated items for requirement of American consumers.

India make many kinds of lifestyles products and daily use items which not only make a fashion statement but also add to the status value and meet the day-to-day needs. Variety of Indian products is so versatile both in terms of quality and price that it can easily satisfy high end, middle end and low end buyers. The range is so large that it can add to the departmental store a huge variety which will attract many buyers and may compel them to buy the Indian products. The Indian prices are very competitive. Quality is very good and designs and workmanship is extraordinary. These are the factors which lead to higher rate of profitability, he added.

The networking meet will provide a platform to the American buyers who are already doing business with India to share their experiences with other fellow Americans. In order to make the meet interesting, there will be live demonstration by crafts persons besides a cultural performance by Indian artists.

Mr. Kumar expressed confidence that such a meet will generate interest among American buyers in Indian products and will lead to bigger volume of business in the times to come.

Export Promotion Council for Handicrafts (EPCH)

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