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Cotton research institute starts promoting itself
Aug '11
The Central Institute for Research in Cotton Technology (CIRCOT) has launched a marketing drive to promote itself.

Since its establishment in 1924, CIRCOT has been active in the field of testing, standardisation and development of test methods for different types of textile materials. It has been helping cotton cultivators and entrepreneurs by evolving new techniques for ginning, spinning, pressing cotton and in several other allied areas.

The Institute has evolved many environment-friendly and energy efficient techniques like producing fine particle boards using cotton stalks, calibration of cotton with technique of producing bio-gas from textile mill effluents. However, there are not many beneficiaries of these technologies developed by the Mumbai-based Centre.

Realising this truth, CIRCOT, pressed by its parent organization the Indian Council of Agricultural Research (ICAR), has of late launched awareness campaigns and training programmes for cotton cultivators and entrepreneurs, with an aim to market itself.

The regional Centre of CIRCOT in Nagpur has also launched a similar initiative, with senior scientists from Nagpur and Mumbai have presented their products and technologies before media.

The initiative has been launched in spite of the existence of a business planning and development (BPD) unit at CIRCOT for commercialization of new technologies and for providing incubation facilities to prospective entrepreneurs.

The CIRCOT-BPD has been recognized by the Union Ministry of Micro, Small and Medium Enterprises (MSME). It has a grant provision of six to eight lakh rupees to help it in its work of transforming ideas into technologies to aid small and medium enterprises.

Although the Institute has developed several post-harvest techniques for small entrepreneurs, it still lacks the supply and management and logistics chain. The Institute is now trying to bridge this gap, according to senior scientists at CIRCOT.

Fibre2fashion News Desk - India

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