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Seven new Marimekko stores open
17
Aug '11
In the second half of 2011, seven new Marimekko stores are opened abroad: four in Europe and three in the United States.

Marimekko announced on 5 August 2011 that it has opened its own retail store at Copenhagen airport. The number of company-owned stores will grow further in the autumn when Marimekko opens three stores in Europe: in Sweden, Norway and the United Kingdom. A store will be opened in Stockholm's Sturegalleria in September-October. This will be Marimekko's second own store in Stockholm. The flagship at Norrmalmstorg was considerably enlarged in 2009. Marimekko's first own store in Oslo will open in October. It will be located in Majorstua at Hedgehausveien. A new store in London will be opened at the Boxpark mall in Shoreditch at the end of October. This will be Marimekko's second company-owned store in London.

Three new stores will also open in the United States in the autumn. The previously announced company-owned flagship on New York's Fifth Avenue is to open at the beginning of October. Another two Marimekko stores will be opened in Crate and Barrel home furnishings stores: one in Boston this September and the other in the Miami area in October. After these openings, Crate and Barrel stores will house a total of seven Marimekko stores. Marimekko also opened its own online store in the United States in July.

Furthermore, Marimekko is actively investigating the possibilities to expand operations in the Asia-Pacific region. The objective is to find a local partner in certain markets, who will be in charge of opening Marimekko stores and other distribution of Marimekko products, to high-end department stores, for example. A similar business model is in operation in Japan and South Korea; in these countries, 22 Marimekko stores have already been opened.

The above store openings and investigations are in line with the company's previously announced internationalisation strategy. The strategy focuses on Marimekko stores and the main market areas for the next few years: the United States, Northern Europe and the Asia-Pacific region.

Marimekko Corporation


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