Home / Knowledge / News / Textiles / SwaddleDesigns gets Angry Birds licensee
SwaddleDesigns gets Angry Birds licensee
24
Aug '11
SwaddleDesigns, a trusted and award-winning baby product company founded by Designer Lynette Damir, RN, announced that SwaddleDesigns and Rovio have signed a definitive agreement granting SwaddleDesigns licensing and merchandising rights for Angry Birds – one of the world's hottest and most popular entertainment and media brands, developed by the Finnish company Rovio. SwaddleDesigns is excited to announce that Angry Birds Baby products are now available for pre-order at SwaddleDesigns's website and shipping worldwide.

To delight the millions of Angry Birds fans around the world, SwaddleDesigns is introducing multiple best-selling and award-winning products featuring Angry Birds including the Ultimate Receiving Blanket, Marquisette Swaddling Blanket, zzZipMe Sack wearable blanket, Baby Lovie security blankie and Baby Burpies. Consumers can pre-order products to be one of the first to receive these fun, stylish and quality baby essentials. Products will begin shipping by October 10, 2011.

“As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring,” said Lynette Damir, RN, CEO and creative director of SwaddleDesigns. “It's one of the characters' endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Bird baby products. We're excited and honored to be Rovio's partner to bring these fun, playful and loveable characters to SwaddleDesigns product line.”

Known for great quality, long lasting value and stylish and innovative designs, SwaddleDesigns line includes many fabulous baby blankets and layette essentials. SwaddleDesigns is the must have baby gift for new parents. The company expects to introduce the new Angry Birds collection to both existing and new retail partners, and will launch many new products in the coming months.

“As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” said Claes Kalborg, SVP Licensing & Brand Strategies at Rovio. “We're in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we're excited to make a foray into the baby gift category with SwaddleDesigns.”

SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. and many countries around the world. Lynette's blanket is known as the Ultimate Swaddling Blanket because of its premium quality fabric, decorative stitch, and the innovative 123 Swaddle instructional label sewn to the edge of the blanket (patent pending) that helps new parents master the art of swaddling.

SwaddleDesigns


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search