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Holmenkol + Sabu: Partnership in area of shoe, textile care
Aug '11
Nanostart holding Holmenkol AG and Sabu Schuh- und Marketing GmbH have agreed to cooperate in the area of shoe and textile care in future. With 930 members, Sabu is the leading industry association for the specialist shoe retail industry and looks after some 1,000 shoe stores, primarily in Germany.

The cooperation means that Sabu's central regulation will include care products bearing the “Holmenkol” and “feldten” brands for the first time, with a strong focus on performance-oriented care products.

Having systematically expanded its product range to include care products for sporting goods and shoes over the past ten years, supplying the approximately 1,000 shoe retailers that are members of Sabu will make an important contribution to strengthening Holmenkol's care range.

At Sabu's order event on August 19 and 20, 2011, which was held at Intersport's Redblue trade fair center in Heilbronn under the motto “Care and Comfort Products”, Holmenkol presented its care series under the “Holmenkol” and “feldten” brands to around 250 attendees from the industry.

Karim Grueber, CEO of Holmenkol AG, commented: “We are delighted to have entered into a closer cooperation with Sabu. This will support our efforts to further expand our range of high-quality care products. Sabu members can benefit from an excellent care range that offers real value added in terms of performance for the end user thanks to its high level of quality.”

As an affiliated company of Intersport Deutschland eG, Grueber believes that the cooperation with Sabu will naturally complement the existing strong cooperation with Intersport. “This will allow us to leverage synergies within the entire network more effectively in the interests of members.”

Holmenkol AG, with world headquarters in Heimerdingen near the German city of Stuttgart, is a producer of high-tech surface coatings for sporting applications. Building on the company's many decades of excellence in ski waxes, Holmenkol is today an innovation leader whose products are relied on by top professional athletes and national teams around the world.

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