Home / Knowledge / News / Textiles / Holmenkol + Sabu: Partnership in area of shoe, textile care
Holmenkol + Sabu: Partnership in area of shoe, textile care
25
Aug '11
Nanostart holding Holmenkol AG and Sabu Schuh- und Marketing GmbH have agreed to cooperate in the area of shoe and textile care in future. With 930 members, Sabu is the leading industry association for the specialist shoe retail industry and looks after some 1,000 shoe stores, primarily in Germany.

The cooperation means that Sabu's central regulation will include care products bearing the “Holmenkol” and “feldten” brands for the first time, with a strong focus on performance-oriented care products.

Having systematically expanded its product range to include care products for sporting goods and shoes over the past ten years, supplying the approximately 1,000 shoe retailers that are members of Sabu will make an important contribution to strengthening Holmenkol's care range.

At Sabu's order event on August 19 and 20, 2011, which was held at Intersport's Redblue trade fair center in Heilbronn under the motto “Care and Comfort Products”, Holmenkol presented its care series under the “Holmenkol” and “feldten” brands to around 250 attendees from the industry.

Karim Grueber, CEO of Holmenkol AG, commented: “We are delighted to have entered into a closer cooperation with Sabu. This will support our efforts to further expand our range of high-quality care products. Sabu members can benefit from an excellent care range that offers real value added in terms of performance for the end user thanks to its high level of quality.”

As an affiliated company of Intersport Deutschland eG, Grueber believes that the cooperation with Sabu will naturally complement the existing strong cooperation with Intersport. “This will allow us to leverage synergies within the entire network more effectively in the interests of members.”

Holmenkol AG, with world headquarters in Heimerdingen near the German city of Stuttgart, is a producer of high-tech surface coatings for sporting applications. Building on the company's many decades of excellence in ski waxes, Holmenkol is today an innovation leader whose products are relied on by top professional athletes and national teams around the world.

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X