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Top triathlon-wear brands integrating modern sun protection
29
Aug '11
When the sun shines, thousands of enthusiastic cyclists take to their bikes. In the city, on the roads or in forests and mountains they are cycling for all they are worth. Increasingly, they are being accompanied by the double sun protection coldblack from Schoeller.

coldblack alters the heat management of the fabric and also provides reliable protection from UV rays. This is why leading manufacturers of cycle, running and triathlon apparel such as Blueseventy, Craft, Descente, De Soto, Endura, Epix Gear, Gore Bike Wear, Hincapie, Louis Garneau, Pearl Izumi, Roeckl, Running Room, Skinfit, SLS3, Thoni Mara and Under Armour are offering clothing with coldblack.

The coldblack technology reduces the absorption of heat rays and therefore tangibly improves heat management. This means that the user perspires less and therefore loses less liquids and vital minerals (e.g. magnesium, potassium, iron). A fluid loss of 2% of body weight due to perspiration reduces performance capacity by up to 20%. Therefore, stamina and concentration slump. Those who perspire less feel better and remain fit for longer.

Professionals such as the Pearl Izumi triathlete Paul Ambrose confirm this: "My Pearl Izumi P.R.O. kit helps to prevent overheating during a race. I can concentrate completely on getting ahead as quickly as possible."

Also Sven Maier (Racer soq.de Speedzone Team) is convinced of the double sun rotection: “I think the coldblack technology is fabulous, because one of the hardest parts of being an endurance athlete is maintaining balance in terms of temperature and fluid loss and the coldblack fabric provides a perfect solution.”

Effective heat management + UV Protection
Light colored garments reflect sun rays and therefore absorb less heat. In contrast, dark fabrics absorb the rays and heat up. The coldblack technology reduces the absorption of sunlight; consequently, dark colors, in particular, heat up less. The result is tangibly better heat management as fabrics with coldblack remain significantly cooler than the same material without the finish.

In addition, in all colors, coldblack textiles guarantee a high level of protection (minimum UPF 30) from damaging UV rays, without affecting the feel or look of the material.

Schoeller Technologies AG

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