Home / Knowledge / News / Textiles / Indian Govt to globally brand khadi & muslin
Indian Govt to globally brand khadi & muslin
07
Sep '11
The Indian Government is considering branding domestic products like muslin and khadi as internationally marketable products.

Secretary, Ministry of Micro, Small and Medium Enterprises (MSME), Uday Kumar Varma, said that the Ministry is planning to choose 50 specific commodities like Jharkhandi tussar and Murshidabadi muslin and redesign them and up-grade their packaging to transform them into globally viable products.

As a result, the muslin of Murshidabad and tussar of Jharkhand may soon become a part of global fashion lovers' collection.

Speaking at a National Institute of Design (NID) event, Mr. Varma said that for the 12th Five-Year Plan, Ministry of MSME has resolved to lay emphasis on investments in village and khadi industries sector.

He stated that the village industries have immense potential and their turnover is more than that of Hindustan Lever's, and hence it would soon get attention.

He added that domestic products like khadi, muslin and tussar fail to stand in competition in the global markets, because they fall short with regards to designing and packaging. Thus, with an intention to encourage the sector, the Government is planning to spend on branding, designing and marketing of these products, he said.

According to Mr. Varma, it would take another 10 NID's to meet the design requirements of the industry.

Presently, the Asian Development Bank, together with the Government, is providing financial support of US$ 150 million to 300 khadi institutions.

Meanwhile, it is proposed to launch 20 new sale points for khadi in metros and State capitals under the Khadi Reforms and Development Programme, which would even provide assistance in modernisation and renovation of existing stores.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search