Home / Knowledge / News / Textiles / Indian Govt to globally brand khadi & muslin
Indian Govt to globally brand khadi & muslin
Sep '11
The Indian Government is considering branding domestic products like muslin and khadi as internationally marketable products.

Secretary, Ministry of Micro, Small and Medium Enterprises (MSME), Uday Kumar Varma, said that the Ministry is planning to choose 50 specific commodities like Jharkhandi tussar and Murshidabadi muslin and redesign them and up-grade their packaging to transform them into globally viable products.

As a result, the muslin of Murshidabad and tussar of Jharkhand may soon become a part of global fashion lovers' collection.

Speaking at a National Institute of Design (NID) event, Mr. Varma said that for the 12th Five-Year Plan, Ministry of MSME has resolved to lay emphasis on investments in village and khadi industries sector.

He stated that the village industries have immense potential and their turnover is more than that of Hindustan Lever's, and hence it would soon get attention.

He added that domestic products like khadi, muslin and tussar fail to stand in competition in the global markets, because they fall short with regards to designing and packaging. Thus, with an intention to encourage the sector, the Government is planning to spend on branding, designing and marketing of these products, he said.

According to Mr. Varma, it would take another 10 NID's to meet the design requirements of the industry.

Presently, the Asian Development Bank, together with the Government, is providing financial support of US$ 150 million to 300 khadi institutions.

Meanwhile, it is proposed to launch 20 new sale points for khadi in metros and State capitals under the Khadi Reforms and Development Programme, which would even provide assistance in modernisation and renovation of existing stores.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Mar 2017

Himatsingka to disinvest 100% stake in Italian subsidiary

The board of directors at Indian home textiles manufacturer and...

Courtesy: Flipkart

Apparel/Garments | On 27th Mar 2017

Flipkart bags $1bn funding at lower valuation

In a new round of funding, Flipkart, one of India's biggest ecommerce ...

Textiles | On 27th Mar 2017

CCI shows US cotton textiles at Intertextile Shanghai expo

The Cotton Council International (CCI), the global marketing arm of...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search