Home / Knowledge / News / Textiles / Sangam's TVC campaign to launch Naturals & Glaciers
Sangam's TVC campaign to launch Naturals & Glaciers
09
Sep '11
Sangam India Limited, the leading textile conglomerate, recently released their TVC campaign to announce the launch of their latest collections - Naturals & Glaciers. Conceptualized by TWBA India, the campaign will be going live on 1st September 2011, and will feature its Brand ambassadors - Suniel Shetty and Virat Kohli. The new TVC featuring both the celebrity brand ambassadors aims to differentiate the Sangam product though quality and promise as key brand values.

The concept of the campaign lies in 'You are what you wear'. The commercial portrays shorts stories of two men – Suniel Shetty and Virat Kohli – who discover how to turn a 'no' into a 'yes' with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect. Coupled with the irrepressible and mischievous personalities of Suniel Shetty and Virat Kohli, Sangam shows the world how respect is just one suit away!

Commenting on its new TVC and business plans Mr V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like 'someone' they are and truly believe in themselves. We're positive that people across the country will relate to the message and that the new collections will receive a positive response.”

Sangam launched their latest collection Naturals & Glaciers keeping in mind their aggressive expansion plans. Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering. Mr Sodani also added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”

Sangam India is a leading manufacturer of suiting and denim fabrics. Its suiting products are marketed under Sangam brand name. Over the years, SIL has developed an extensive distribution network across India and abroad. In the suiting business, nearly 30% to 40% of its revenues are derived from the export market key among them being South Africa, Kenya, Middle East, Europe and latin america markets.

At Sangam, the suitings forms part of its finished / woven fabric business. Sangam's total synthetic woven fabrics production currently stands at 20.5 mn metres. The woven fabrics business accounts for nearly 18 per cent of the total revenues. Sangam's leadership in woven fabrics is on account of its colours, blends, textures and finishes.

The company manufactures woven fabrics which are mainly used for suits and trousers. The company?s strength to offer a vast product range stems from its ability to blend various yarns to ensure the right texture, style and above all, the right value-for-money products to its customers.

Sangam India Limited


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search