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J&K Minister calls for revival of traditional handloom weaving
12
Sep '11
SS Slathia, Jammu & Kashmir Minister for Industries and Commerce, has raised a demand for revival of the conventional handloom weaving by fusing modern day designs into latest trendy fabrics that well match the present day market trends and consumer preferences.

Addressing a group of handloom weavers at a buyer-seller meet organized by the J&K Handloom Development Department, the Minister said that handloom items of Jammu & Kashmir are well-known and liked by customers across the globe.

Mr. Slathia emphasized that the integrity of the craft should be upheld at all cost and directed the handloom and handicraft departments' officials to initiate a strong campaign against traders vending counterfeit goods under Kashmiri trademark.

The Minister promised the weavers that all possible efforts would be made to upgrade their standard of living and urged them to take advantage of several welfare schemes floated by the State and the Central governments for their betterment.

He revealed that the State government has expanded its insurance cover to include handloom weavers, and stated that the credit facility has also been raised from Rs. 50,000 to Rs. 100,000.

The Minister stated that the State government has also introduced scholarship scheme for children of handloom weavers across the State.

He disclosed that modern looms are being substituted in place of conventional handlooms in phases, and the same are being distributed to the weavers for free, to considerably boost handloom production in the State.

The handloom sector, which serves as a source of livelihood for around 500,000 people in the State, has immense potential for generation of new jobs, he added.

Fibre2fashion News Desk - India

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