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Tables turn for Surat embroidery business
Sep '11
The embroidery industry had come to the rescue of the Surat diamond industry in the past when, the diamond sector was going through a slowdown. Entrepreneurs from the diamond industry had invested in the embroidery sector, which also helped jobless diamond workers to get gainful employment.

However, the tables have now turned. Embroidery factories which had invested heavily in machinery in anticipation of growth in the sector are now shutting down their factories or selling their machines and shifting back to the diamond industry, due to shortage of orders. Most of the 80,000 installed embroidery machines have been imported from China

Surat is known as a hub for the manmade fibre textile and diamond industry in India. The embroidery business took off just five years back and within this short period, the Surat based embroiders were proving to be stiff competition for traditional embroiders in locations like Kolkata and Varanasi.

“Current shape of the embroidery industry is not so good. This is because the overall Surat textile market is in a slowdown phase. We are not even looking forward to a good festive season during Navratri and Diwali”, said Mr Sandeep Duggal, President - Surat Embroidery Association.

He added, “Considering that these two most important festivals are just around the corner, there is very less time left for anything, so we do not expect good times ahead”.

When quizzed about the reasons for the slump, he informed, “If I would have known the reason, I would have been the first person to sort it out and do good business. All we can say is that the textile market is not doing well right now, which is affecting all the allied industries”.

“Other than the shortage of orders, we are also short of labour. This means even if we have a good season, we will not be able to do anything because of a shortage of labor. Skilled labor is more of a problem than just availability of labor”, he concluded by saying.

Fibre2fashion News Desk - India

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