Celebrate Xmas with H&M's on-trend textiles collection

21 Sep '11

2 min read

Christmas is a creative event at H & M Hennes & Mauritz AB (H&M) Home with a fabulous mix of styles and ideas that are perfect for dressing up your own home or giving as gorgeous gifts. White is a colour that belongs to Christmas, and this year it is teamed with everything from sequins and glossy fabrics, to black and gold for a glamorous couture look, and red and unwashed linen for a more traditional feel.

Table runners come in white lace or with silver sequins for an injection of festive flair. A new twist on the traditional sees runners and table mats in more daring leopard prints combined with napkin rings in gold or black and fabric napkins. Decorations also come in the shape of glamorous fake fur pompoms mixed with gem-strewn brooches, shimmering hearts and keys.

While Mickey Mouse decorations, polka dot aprons, and towels and napkins adorned with nostalgic Christmas greeting prints add some great retro style. There are also candle holders in red, silver and gold, Christmas tree mats and decorated stockings for a complete Christmas look.

“This Christmas, H&M Home has different styles with a festive flavour to suit different tastes. Christmas is a time when friends and family get together to celebrate - so it's the perfect occasion to surprise guests with decorations and table settings with some exciting new seasonal sparkle,” says Evelina Kravaev Söderberg, Head of Design for H&M Home.

CONCEPT: An easily accessible, inspiring, value-for-money collection of on-trend textiles for the home.

COLOURS: Christmas white, black, gold, purple and red.

KEY TRENDS: A White Christmas which is brought bang up-to-date with layered linen, lace and glitter, all bathed in the glow of candlelight for the table. Luxury metallics contrasted with black for a fashion-rich look, especially for cushions. An industrial feel with raw linen and traditional decorations mixed with some fun retro style: fake fur pompoms, polka dots and Disney prints with Mickey and Minnie Mouse.

FABRICS: Raw linen, fake fur, sequins, metallic's.

Hennes & Mauritz AB (H&M)

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