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Cashmere World to start on October 24
Sep '11
In the era of global economic crisis, luxury products always remain in their premium position in the upscale retail sectors. Cashmere undoubtedly stands firm among all textiles products because of its rarity and superb quality.

Cashmere World is held in Monday 24 – Wednesday 26 October 2011 at China National Convention Center Beijing.

Many involved in the manufacture and use of this luxury raw material will be heading to China National Convention Center in Beijing, for participating at an exclusive annual event – Cashmere World 2011.

Joint organiser UBM has invited a number of industrial experts to speak in various seminars, to share their innovative ideas and latest knowledge with the participants. Seminars' topics cover from market potential, fashion trend to quality issues:-

- Sino-Italian exchange: rarity and luxury of cashmere
- From cashmere to luxury consumption: exploring the market potential in emerging countries
- Visual merchandising
- Cashmere Quality Forum: fake or genuine cashmere – how can China's grading system tackle the quality issues
- Improvement of cashmere marketing from Central Asia for the benefit of producers and the environment
- the 2012-2013 fashion forecast

One of the moderators, Mr. Francis Yuk (SVP, Worldwide Responsible Accredited Production, WRAP), who has actively involved in China International Cashmere Conference since mid 2000s is going to present in two important sessions, and one of them relates to a controversial topic: improvement of cashmere marketing. Cashmere goat has been accused of the rapid depletion of farm and plant life, and the loss of topsoil at desert boundaries and in semiarid regions.

Desertification is blamed by overexploitation of grasses by goat. Experts from proper discipline will therefore discuss the sustainable growth through overcoming overexploitation and yet can further improve cashmere quality.

Other speakers include: Dr. Alvaro BRIZZI, Pdt, Angorbrizi SPA (an Italian wholesaler of threads and yarns), Mr. Brad J. LEDERMAN, MD, Fibre Resources Group, Mr. Karl SPILHAUS, President, Cashmere and Camel Hair Manufacturers Institute (CCMI), and Dr. Carol KERVEN, Director, Odessa Centre Ltd., UK, Mr. Abdul Basir HOTAK, President, Herati Cashmere and Skin Processing Plant (HSC), Afghanistan, etc.

Adding several new features at this year's event, exhibits include pavilions from different parts of the world (Afghanistan, China - Inner Mongolia & Qinghai, India, Italy, Iran, and Nepal). Furthermore, a series of comprehensive fringe programmes have been established to address business aspects in different angles for both exhibitors and participants.

The fringe programmes include: -
- One-on-one matchmaking – individual tables will be arranged for visitors to meet with exhibitors. A golden opportunity that you cannot miss
- Factory visit – one-day trip in Qinghai and Hebei Province whichgives you the on-hand experience of industrial production via visiting cashmere market, industrial park, two local cashmere yarn factories as well as the production lines

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