Woolmark to debut 'Wool Lab' at Interstoff

30 Sep '11

2 min read

During Interstoff Asia Essential, which takes place next month from 6 – 8 October 2011, the Woolmark Company (AWI) is going to launch their latest color & trend presentation for Autumn/Winter 2012-13 as well as group several of their wool producers and brands partners.

AWI has created “The Wool Lab” – a seasonal guide to the best wool fabrics and yarns in the world. It offers a collective vision of the ultimate in wool trends for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media, which will debut at the autumn edition of the fair.

The special 'Wool Lab' contains innovative and quality wool products, mixed with precious archive pieces, which have been selected by The Woolmark Company from the collections of some of the world's leading textile companies. The seasonal guide is organised by macro-trends, sourcing inspiration from fashion, design, lifestyle, music, pop culture and many different fields.

Also new to the fair is first time AWI licensee Ningbo Youngor Worsted Spinning who will participate in the wool zone and will showcase high-quality dyed wool fabric and knitwear. Other Woolmark licensees & AWI partners participating at this year's fair include the brands: Byford, Crocodile, Chicks, Camela and Woolstar, and supply chains: Nam Fai, Novetex, UPW, Xinao Group & Yee Fat.

Messe Frankfurt is Germany's leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries.

Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

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