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Fibre2fashion to launch campaign on sustainability in textiles
Oct '11
“Move towards greener pastures”.

After all green is the only colour which will drive the textile industry in the near future.

In an effort to contribute to the cause of making the entire textile value-chain greener, Fibre2fashion - the world's largest global textile, apparel and fashion industry B2B portal is launching an Impact Feature on 'Latest Issues and Innovations in Textile Sustainability'.

The challenge to make textile processes sustainable is becoming a pressing reality. An enlightened few have already adopted sustainable means of production, but the rest too need to pick up the challenge of making their processes environmentally friendly.

Globally acclaimed apparel retailers, pushed by various non-governmental agencies like Greenpeace and environmentally-conscious customers have already started the process of walking the talk and are re-looking in to their supply chain processes to make it greener.

A study conducted by University of Missouri researchers reveals that, consumers are willing to pay 15-20 percent more for products produced by sustainable measures. This could prove to one good very reason for companies across the textile-value chain to adopt sustainable initiatives.

The special and exclusive Impact Feature will contain views and articles dedicated to adopting sustainable practices and provide market-based solutions to the challenges of the environment and industry development across the global textile value chain.

Experts from the sector will provide their views on sustainability and the Impact Feature will prove to be a reference point for industry professionals, planning to take the road to sustainable means of production and will be available in both - Online and hard copy formats.

The Impact Feature will provide a platform to producers of sustainable textile dyes and chemicals to showcase their products to end users in the textile value-chain.

The textile industry which has recognised the need to turn green and sustainable is wholeheartedly supporting this initiative from fibre2fashion. Dow Corning – the US based multinational which had revenues of $6 billion in 2010 has signed up as a sponsor of the Impact Feature.

So, why wait!

Click here to feature your products and book space to contribute to a greener environment.

Fibre2fashion News Desk - India

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