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Gujarat-based SRS to supply khadi denim fabric to Arvind
Oct '11
A Rajkot, Gujarat-based organization, Saurashtra Rachnatmak Samiti (SRS), is all set to start supplying khadi denim fabric to Arvind Limited, India's largest denim manufacturer.

Khadi denim is a hand-woven and hand-spun cotton fabric with 12-count twisted thread.

SRS has been developing khadi denim fabric for the past 1-1.5 years and it introduced the fabric in the market on an experimental basis. “Fortunately, we got a very good response to it,” Mr. Devandra Desai, President of SRS told Fibre2fashion.

“Subsequently, Ahmedabad-based Arvind Ltd. showed great interest in the organic fabric and SRS prepared a sample of khadi denim for them. Then, Arvind asked all the khadi boards in Gujarat, who are keen to produce the khadi denim fabric, to produce the fabric through our organization, i.e. SRS,” he explained.

He further disclosed that SRS will be signing a Memorandum of Understanding (MoU) with Arvind Ltd. to supply 20,000 metres of khadi denim per month. “However, owing to manpower constraints, we will initially start with supplying 2,000 metres and slowly by March 2012 we will produce about 5,000 meters of the fabric. Gradually, we will be able to increase our supply to 20,000 metres per month,” Mr. Desai stated.

The production of khadi denim involves extensive manual process, and hence the price of the fabric is expected to be at a premium over the price of ordinary cotton fabric produced at a mill.

The khadi denim supplied by SRS, will be marketed at global level by Arvind, the flagship company of Lalbhai Group. The company had sent samples of khadi denim to some of its high-end consumers in Europe and Japan. It had also marketed the innovative product during the Paris Fashion Show in December 2010.

Fibre2fashion News Desk - India

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