Home / Knowledge / News / Textiles / Gujarat-based SRS to supply khadi denim fabric to Arvind
Gujarat-based SRS to supply khadi denim fabric to Arvind
11
Oct '11
A Rajkot, Gujarat-based organization, Saurashtra Rachnatmak Samiti (SRS), is all set to start supplying khadi denim fabric to Arvind Limited, India's largest denim manufacturer.

Khadi denim is a hand-woven and hand-spun cotton fabric with 12-count twisted thread.

SRS has been developing khadi denim fabric for the past 1-1.5 years and it introduced the fabric in the market on an experimental basis. “Fortunately, we got a very good response to it,” Mr. Devandra Desai, President of SRS told Fibre2fashion.

“Subsequently, Ahmedabad-based Arvind Ltd. showed great interest in the organic fabric and SRS prepared a sample of khadi denim for them. Then, Arvind asked all the khadi boards in Gujarat, who are keen to produce the khadi denim fabric, to produce the fabric through our organization, i.e. SRS,” he explained.

He further disclosed that SRS will be signing a Memorandum of Understanding (MoU) with Arvind Ltd. to supply 20,000 metres of khadi denim per month. “However, owing to manpower constraints, we will initially start with supplying 2,000 metres and slowly by March 2012 we will produce about 5,000 meters of the fabric. Gradually, we will be able to increase our supply to 20,000 metres per month,” Mr. Desai stated.

The production of khadi denim involves extensive manual process, and hence the price of the fabric is expected to be at a premium over the price of ordinary cotton fabric produced at a mill.

The khadi denim supplied by SRS, will be marketed at global level by Arvind, the flagship company of Lalbhai Group. The company had sent samples of khadi denim to some of its high-end consumers in Europe and Japan. It had also marketed the innovative product during the Paris Fashion Show in December 2010.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search