JAL Group supports Tohoku Cotton Project

17 Oct '11

2 min read

The JAL Group is participating in the Tohoku Cotton Project in Japan's northeastern cities of Sendai Arahama and Natori. The airline is working closely with cotton producers and other commercial companies that have also pledged support to the efforts being made to recondition agricultural land damaged by the Great East Japan Earthquake and thereby create new jobs and industries in these regions.

Following the disasters on March 11 this year, the JAL Group pooled resources together and operated almost 2,700 extra flights until July 24 to back recovery efforts in its capacity as a public transport operator in Japan. The extra flights helped facilitate the movement of people and goods, and enhanced accessibility to the affected areas.

The JAL Group is also contributing to recovery works by participating in restoration initiatives like the Tohoku Cotton Project. Vast areas of land surrounding Sendai Airport have been rendered incapable of growing rice by the tsunami that washed deep inland in March. Under these circumstances, affected farmers and Japanese fabric-spinner Taishoboseki Industries, as well as apparel companies came together to form the Tohoku Cotton Project that encourages the cultivation of high-yield cotton in these fields. Cotton thrives in highly saline soil conditions and also absorbs sodium.

The Project is helping to create employment and new industries, and is now endorsed by JAL and some 15 other companies such as leading apparel brands like Lee, United Arrows and LOWRYS FARM to name a few.

JAL Group

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