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KVIB to set up industrial units in rural areas of J&K
Nov '11
With an aim to generate employment opportunities for youth and improve financial standing of the people in the region, the Khadi and Village Industries Board (KVIB) has decided to establish industrial units in rural areas of Jammu and Kashmir.

Development of industries in remote areas holds to be a key element of the industrial policies and rural development programmes introduced by the Central Government.

According to KVIB officials, growth of industries in rural areas has played a contributory part and assumed importance not only in terms of employment generation, but also in catering to the needs of buyers in the region, while facilitating optimum use of the potential of the region's talent.

Some of the KVIB officials who paid a visit to several crewel embroidery, carpet making, shawl making and knitting units in the Kashmir region said interacting with these rural entrepreneurs was a great experience.

These rural entrepreneurs were advised to concentrate on producing quality goods with the help of standard equipments through proper processing so as to ensure viability and marketability of their goods.

According to KVIB, it would be difficult for the rural entrepreneurs to continue in business if they fail to adopt proper marketing strategy and hence it advised these entrepreneurs to form clusters at places which have availability of craftsmanship, so as to upgrade the living standards of several artisans in these regions.

Fibre2fashion News Desk - India

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