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Swiss Ambassador & APTMA discuss venture in textile industry
Nov '11
Swiss Ambassador His Excellency Christoph Bubb visited All Pakistan Textile Mills Association (APTMA) Punjab on Friday and discussed issues relating to bilateral trade and investment prospects in textile industry of Pakistan.

Chairman APTMA Punjab Ahsan Bashir welcomed the Swiss Ambassador and briefed him of the potential of textile industry of Pakistan. Vice Chairman APTMA Punjab Shahid Faraz and member Central Executive Committee Ali Ahsan were also present on the occasion.

Secretary APTMA Punjab Anis-ul-Haq made a detailed presentation on APTMA as a premier textile industry association to the Swiss envoy.

He said APTMA has contributed $500,000 so far under the corporate social responsibility, particularly on the front of recent floods in the province of Sindh and dengue outbreak in the province of Punjab. Besides, he said, APTMA was also contributing toward textile education in Pakistan.

According to the Secretary APTMA, the association is funding Rs600 million annually as cotton cess on Research & Development of cotton crop in Pakistan.

Speaking on the occasion, Chairman APTMA Punjab Ahsan Bashir said Pakistan's basic textile industry was 15% more efficient than Indian textile industry due to the technology up gradation and technical as well as management expertise. He said APTMA has also lead from the front on energy conservation and renewable energy initiatives in collaboration with GIZ to overcome energy mix issues in Pakistan. The industry is likely to harness 10 to 15% energy conservation potential through efficient energy management system, he said.

The Swiss Ambassador discussed in detail the prospects of importing textile machinery from the Switzerland and inquired about the reasons behind decline in import figures to this effect. He agreed with the participants' views that strong Swiss currency is the major factor behind drop in the machinery import to Pakistan from Switzerland.

He was also apprised of the prospects of recent move of extending MFN status to India by the government of Pakistan.

All Pakistan Textile Mills Association (APTMA)

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