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Pakistan textile sector may fail to meet export orders
Dec '11
Pakistan Textile Exporters Association (PTEA) Chairman Rana Arif Tauseef has voiced apprehension that as textile industry in Pakistan is likely to fall short in executing around four million worth of textile export orders to the EU and the US intended for Christmas sales, as the country's textile sector is enduring a three-day per week gas outages, alongside other challenges like exceptional rise in prices of gas, power and petroleum products.

He stated that Christmas export orders are very important for Pakistan's textile industry as the EU and the US buyers place bulk orders for textiles and garments during this period to meet requirements of domestic retailers and customers who look forward to shop for their winter clothes in December.

With an intention to keep their inventory racks full during autumn season to meet the Christmas rush, the wholesalers and importers in foreign countries place bulk orders during this period each year.

Pakistani textile manufacturers are already working to ensure timely delivery of orders placed with them, but gas load shedding is impeding the way of completion and timely execution of their export orders, the PTEA Chief said.

The industry's exports are also adversely affected by recurrent rise in electricity and gas prices, as these increases are pushing up the cost of production, thus making Pakistani textile exports costlier and unviable for overseas customers.

Mr. Tauseef further emphasized that introduction of the New World trade regime has granted broader access to the global trade scenario and all world countries are contesting each other to tap different consumer markets.

He said that in present times of aggressive competition only those exporters offering quality products at economical prices can survive.

Pakistani textile manufacturers undertake production of goods meant for export in lines with international norms and consumer specifications are also being met satisfactorily, however, owing to gas outages and recurrent rises in power costs, they are not being able to stand in competition against their counterparts from other countries, the PTEA Chairman added.

Fibre2fashion News Desk - India

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