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ABY Indonesia will ramp up its capacity by 20%
14
Dec '11
ABY, the Overseas Spinning Business of the Aditya Birla Group, a US $35 billion corporation headquartered in India, has set itself on a growth drive. The business growth will be driven by expansions in volume and by the penetration of higher-value segments through its recently launched portfolio of branded products.

With 5 manufacturing units spread across 3 countries - Indonesia, Thailand and Philippines, ABY has a strong presence in the global cellulosic yarn trade. This growth initiative is in sync with the strategy of developing value-added products to meet customer requirements worldwide.

According to Mr. Vikram Rao, Business Director, Overseas Spinning and Acrylic Fibre Businesses, Aditya Birla Group, “Around the core of our operational excellence, our endeavour is to build a sustainable business through innovation and deliver added value to our customers, keeping the end-consumer in mind. We believe that this position helps us to further build on our differentiation in the market space.”

He talked about number of new initiatives under taken in the business to strengthen product & process innovations and the engagement with the business value chain. “In this context, the launch of our branded portfolio with unique benefits to the value chain and to the end consumer is a critical step in that direction”, he added.

Mr. CR Dugar, CEO - Indonesian Operations & Head - Global Marketing also informed the media about the upcoming expansion plans of ABY; “In the next one year ABY Indonesia will ramp up its capacity by 20%, raising annual production to 170,000 TPA by end of 2012. The brown field expansion will take place at the manufacturing unit in Karawang which will provide additional flexibility to the business to spin value added products”.

ABY also announced its collaboration with key suppliers for unique fibers. Apart from using cellulosic specialty fibers like Birla Modal, Birla Micro Modal and Birla Excel, ABY currently has exclusive arrangements to use specialty fibers from European giants, like Advansa Chemicals Europe.

ABY kickstarts its global campaign, targeted to increase market share in premium yarns for specific end-use, at Shanghai, China.

Aditya Birla Group


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