Home / Knowledge / News / Textiles / Imports Unlimited changes its name to Entryways
Imports Unlimited changes its name to Entryways
Dec '11
Imports Unlimited has changed its name to Entryways and has created a whole new collection for 2012. “We changed our name to Entryways because that is where our floor and doormats can be found in one's home” says Eirini Kalafatides, president of the company. “And we're introducing a new line of value-oriented mats we're calling our Sweet Home Collection.”

As distinctive as they are affordable, each mat in the new collection is crafted of 100% natural coir with non-slip backing. The colorful array of designs in Entryways' Sweet Home Collection ranges from butterflies and floral motifs to the patriotic “Stars and Stripes” and the fun and eye-catching “Watermelon.” For those who enjoy a touch of whimsy, a mother and baby owl are perched upon the branch of a tree.

“We wanted to give retailers the ability to appeal to a wider market,” says Kalafatides. “But we were determined to make our new line of mats unique and special, not just less expensive.” Like the high end mats that the company is known for, each mat in the Sweet Home Collection is designed by an artist and crafted to the company's high standards. Each mat in the collection measures approximately 17” X 28”.

Entryways will continue to offer and expand its high end line of mats. And the company has given these mats a new name as well: the Handmade Collection. This collection continues the company tradition of handcrafted, hand stenciled and all natural mats that have always been the standard by which the finest mats are judged.

“There is something for every taste and lifestyle in our Handmade Collection for 2012,” says Kalafatides. Customers can welcome springtime with an artful floral composition entitled “Garden Silhouettes” or enhance their doorway with beautiful pastel wildflowers.

Those who want humor on their doorstep might prefer the replica “Come in We're OPEN” sign or the happy “Dancing Frogs.” From luscious strawberries to “Americana,” the Handmade Collection is a richly varied gallery of mats created to be works of art.

“With these two collections, our mission is to be the home décor destination for every home's entrances,” says Kalafatides. Entryways aims to help retailers appeal to virtually everyone who wants door and floor mats that are out of the ordinary. Entryways' creations appeal to those who want to welcome people into their homes with designs that express something about the individual who chose it.

Besides enabling retailers to offer more Entryways' mats to more people, “Our retail customers know about our commitment to providing the best customer service,” says Kalafatides. “That is something we will never change.”

In all, Entryways now offers more than 200 different doormat designs. The spring collections won't be available until January, 2012.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search