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KVIC to open 20 plazas to promote Khadi in India
Jan '12
Looking forward to earn more recognition and better market Indian Khadi and cottage industry items in the domestic market, the Khadi & Village Industries Commission (KVIC) is considering setting up of new Khadi plazas, and modernizing the existing Khadi outlets.

The Commission proposes to set up 20 Khadi plazas in the country with an outlay of around Rs. 500 million. KVIC would provide financial assistance of Rs. 25 million to each of the 20 plazas to be set up in different cities of the country like Mumbai, Delhi, Ahmedabad, Bangalore and Kolkata.

Besides, KVIC even proposes to set up two such plazas outside the country on a trial basis. Presently though the countries for opening overseas plazas have not been finalized, KVIC has indicated that these might come up in Europe.

The new plazas, KVIC said, would resemble the present day malls which are targeted at attracting the young crowd of the country. Besides Khadi products, these plazas would even offer other handicraft items.

KVIC has already forwarded the project proposal to the Planning Commission, and proposes to embark on the project as soon as it receives the Planning Commission's nod.

In addition to setting up plazas, KVIC is also planning to upgrade its existing 5,000 Khadi stores across the country by giving them a modern look. KVIC would also focus on better designing and packaging of the products.

Presently, over one million people in more than 200,000 villages in India depend on Khadi industry for their livelihood.

Fibre2fashion News Desk - India

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