Home / Knowledge / News / Textiles / Colder winter spurs demand for Kullu shawls
Colder winter spurs demand for Kullu shawls
10
Jan '12
The demand for Kullu shawls has been relatively more this winter than last year due to minimum temperature dipping below the normal levels in Manali, a tourist destination in Himachal Pradesh of India.

Kullu shawls are famous for their traditional patterns and quality. Tourists visiting Manali prefer to buy shawls from more than 150 outlets in the Kullu district due to their reasonable pricing.

Speaking to fibre2fashion, Mr. BS Thakur, MD of Bhuttico Weavers' Cooperative Society Ltd., informed, “Our sales have been 10 percent more than last year. Increase in sales is because of colder winter this year.”

Briefing about the shawl handloom industry in Kullu region, Mr. Sanjay Sharma, General Manager, Department of Industries, Government of Himachal Pradesh, says, “There are about 25,000 handloom units in the region, 20,000 of which cater to the domestic sector while around 5,000 of them are export-oriented.”

“The shawl making of this region is registered in the GI Act 1999. These shawls are in high demand because of their making pattern and the diversity in colours and mixes. These are manufactured using Pashmina, yak wool, and local wool,” he adds.

Apprising about the demand, he reveals, “Roughly 5 million pieces of shawls are sold annually in Kullu and Manali. On an average, a tourist family buys 4 pieces at a time and each shawl costs around Rs. 500-600. The demand in international market is also huge and about 5 million pieces are exported annually to different countries like Germany, Japan, etc.”

Talking about turnover of the Kullu shawls, he says, “Last year, the annual turnover was estimated to be about Rs. 600 million. The actual figures cannot be found as there is no such agency to maintain the annual data.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search