Home / Knowledge / News / Textiles / Colder winter spurs demand for Kullu shawls
Colder winter spurs demand for Kullu shawls
10
Jan '12
The demand for Kullu shawls has been relatively more this winter than last year due to minimum temperature dipping below the normal levels in Manali, a tourist destination in Himachal Pradesh of India.

Kullu shawls are famous for their traditional patterns and quality. Tourists visiting Manali prefer to buy shawls from more than 150 outlets in the Kullu district due to their reasonable pricing.

Speaking to fibre2fashion, Mr. BS Thakur, MD of Bhuttico Weavers' Cooperative Society Ltd., informed, “Our sales have been 10 percent more than last year. Increase in sales is because of colder winter this year.”

Briefing about the shawl handloom industry in Kullu region, Mr. Sanjay Sharma, General Manager, Department of Industries, Government of Himachal Pradesh, says, “There are about 25,000 handloom units in the region, 20,000 of which cater to the domestic sector while around 5,000 of them are export-oriented.”

“The shawl making of this region is registered in the GI Act 1999. These shawls are in high demand because of their making pattern and the diversity in colours and mixes. These are manufactured using Pashmina, yak wool, and local wool,” he adds.

Apprising about the demand, he reveals, “Roughly 5 million pieces of shawls are sold annually in Kullu and Manali. On an average, a tourist family buys 4 pieces at a time and each shawl costs around Rs. 500-600. The demand in international market is also huge and about 5 million pieces are exported annually to different countries like Germany, Japan, etc.”

Talking about turnover of the Kullu shawls, he says, “Last year, the annual turnover was estimated to be about Rs. 600 million. The actual figures cannot be found as there is no such agency to maintain the annual data.”

Fibre2fashion News Desk - India


Must ReadView All

AEPC concern over apparel exports fall; envoys meet CEA

Apparel/Garments | On 17th Nov 2017

AEPC concern over apparel exports fall; envoys meet CEA

India’s Apparel Export Promotion Council (AEPC) has expressed concern ...

Moody's improves India's rating

Textiles | On 17th Nov 2017

Moody's improves India's rating

Moody's Investors Service has upgraded the Indian Government’s local...

Sweden in talks with Birlas for smart textiles project

Textiles | On 17th Nov 2017

Sweden in talks with Birlas for smart textiles project

Sweden is seeking a collaborative project with the Aditya Birla Group ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search