Interviews
Jharcraft expects turnover to rise three-fold
10 Jan '12
2 min read
Gone are the days when silk textiles and handicrafts from the tribal regions of India's Jharkhand struggled to get national recognition. These products, now being marketed under the label of Jharkhand Silk Textile and Handicraft Development Corporation Limited (Jharcraft), are in high demand both in domestic and international markets.
“Seeing the huge demand, we are expecting a turnover of about Rs. 9 million this year, a three-fold rise over the turnover of Rs. 3 million achieved in 2011,” Mr. Dhirendra Kumar, Managing Director of Jharcraft, told fibre2fashion.
“We have extensive expansion plans lined up. We are planning to open our emporiums in various parts of the country. We are also planning to open our outlets in USA and Mauritius,” he informs.
Elucidating on the supply-demand situation, he says, “Because of the organic nature of silk, we have got orders from countries like UK, USA, Germany, France, Malaysia, China, etc. So, we are working towards increasing the production so that the exports increase.”
“Our silk production is 2000 tons and in terms of cocoons it is 900 million. Each cocoon is on an average worth Rs. 1.60 at the first stage or the primary stage where the rearer gets his money. Then the rearers, who are involved in the trading and conversion of the cocoon into silk, they get around Rs. 500-600 per kg,” he reveals.
Providing figures at the national level, he avers, “The domestic production of silk is about 20,000 tons compared to the consumption of about 30,000 tons. Thus, there is a gap of 10,000 tons in silk production in the domestic market.”
“Seeing the huge demand, we are expecting a turnover of about Rs. 9 million this year, a three-fold rise over the turnover of Rs. 3 million achieved in 2011,” Mr. Dhirendra Kumar, Managing Director of Jharcraft, told fibre2fashion.
“We have extensive expansion plans lined up. We are planning to open our emporiums in various parts of the country. We are also planning to open our outlets in USA and Mauritius,” he informs.
Elucidating on the supply-demand situation, he says, “Because of the organic nature of silk, we have got orders from countries like UK, USA, Germany, France, Malaysia, China, etc. So, we are working towards increasing the production so that the exports increase.”
“Our silk production is 2000 tons and in terms of cocoons it is 900 million. Each cocoon is on an average worth Rs. 1.60 at the first stage or the primary stage where the rearer gets his money. Then the rearers, who are involved in the trading and conversion of the cocoon into silk, they get around Rs. 500-600 per kg,” he reveals.
Providing figures at the national level, he avers, “The domestic production of silk is about 20,000 tons compared to the consumption of about 30,000 tons. Thus, there is a gap of 10,000 tons in silk production in the domestic market.”
Fibre2fashion News Desk - India
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