Discussion on updated 2011 wool clip price predictions

17 Jan '12

3 min read

Farmers and visitors to this month's Eastern Region NSA Winter Fair on Friday 27th January will have the chance to discuss the British Wool Marketing Board's updated 2011 wool clip price predictions with BWMB staff and representatives.

The BWMB stand at the new event being staged at Melton Mowbray Market, Leicestershire, will also highlight the work being done by BWMB to expand the market for British Wool, explained BWMB Producer Relations Manager Gareth Jones.

But for many the talking point of the event will be the BWMB price predictions which once again paint a healthy picture of the British and global wool market, he said.

The event will have a clear farmer focus and the BWMB's presence will be a good chance to show farmers how BWMB is marketing British Wool.

“While current auction wool prices are strong, to ensure these prices are maintained in the current economic climate we need to ensure that consumers understand the many beneficial qualities of British wool,” said Mr Jones.

One key element of this ongoing promotional work is BWMB's involvement in the Campaign for Wool which will also be highlighted on the stand as part of the organisation's promotional activities.

And alongside BWMB staff the BWMB Chairman, Northumbrian sheep farmer Malcolm Corbett, will also be at the event and will address a seminar, focussing on the value farmers gain from selling their wool through the auction system.

“The BWMB plans, rosters and sets reserves for the auctions and, as a strong seller, is able to ensure the best prices are achieved.

“Farmers may not always appreciate the work BWMB does throughout the supply chain, but it is the organisation's complete chain involvement which places BWMB in a unique position to be able to help the UK sheep industry extract maximum value from its wool,” said Mr Corbett.

“Wherever in the UK a sheep farmer is they can sell their wool through the BWMB. There is no preferential treatment to larger farmers or those in more sheep dense areas, everyone is equal.

“And the same is true no matter what breed of sheep farmers have. We collect, grade and market all wools, rather than cherry picking the best. This collective marketing and the competitive auction system run by BWMB from its Bradford headquarters are the drivers in ensuring all farmers receive the best possible price for their wool.”

“The fact is that no one else offers the level of service or competitive edge that the BWMB does” said Mr Corbett.

British Wool Marketing Board

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