Home / Knowledge / News / Textiles / Alpaca United enters phase two of development
Alpaca United enters phase two of development
27
Jan '12
Chair Lee Liggett, on behalf of the Board of Directors and CEO Nick Hahn have jointly announced the successful completion of Phase One of Alpaca United's business strategy targeting increased awareness for NA Alpaca Fiber on the commercial textile, designer, retail and consumer levels.

This Phase of Company activity included the retention of Nick Hahn as CEO, creation of a legal entity, the organization's Operating Agreement, investor subscriptions, positive trade and consumer publicity, branding (registered logo & tag-line), a dynamic presence on social media, a fashion website and fiber exhibit in connection with a leading international textile trade event, ITMA 2011. In addition to events such as ITMA, Mr. Hahn has spent the last several months speaking at industry events and consulting with alpaca breeders and associations on how to move forward into the next phase of the Company's goals.

This first Phase generated quantifiable results for NA Fiber as follows:
- 700 inquiries of interest in fiber and yarn from commercial textile mills worldwide.
- 2000 catalogs highlighting US Alpaca farms and fiber distributed globally.
- 1200 active followers on Facebook
- 30+ positive stories in domestic and international trade & consumer media.
- 1200+ daily visits (on average) to company website
- Execution of a Memorandum of Understanding (MOU) with North Carolina State University~College of Textiles for establishment of an Alpaca R&D Center

Liggett announced: “We have spent this first year wrestling with the issues establishing the legal entity, generating phase one funding, building brand awareness and educating commercial textile companies and down stream product manufacturers and retailers on the performance characteristics of our fiber, it is now time to turn our attention to the fiber supply chain and build a commercially viable infrastructure from farm to market through our phase two initiatives”.

Hahn added: “I'm a firm believer that supply follows demand. We have introduced NA Alpaca Fiber to domestic and international markets through creative branding and marketing, the industry now requires a commercially viable infrastructure to collect, sort, grade, bale and ship in a format acceptable to commercial textile companies”. Hahn has informed the Board of Directors that he is transitioning from his position as CEO early in the New Year and returning to his role as an independent advisor to the international textile industry with a focus on domestic Alpaca organizations, private farms and related businesses.

Nick Hahn's long established consulting firm, HAHN INTERNATIONAL, LTD. advises on natural fiber sales and marketing, branding, social media and press relations. Historically, the firm has worked extensively with non-profit and 501(c)(3) trade organizations including USDA sponsored commodity assessment programs and USAID funded projects in third world economies.

Hahn concluded: “I have served the alpaca industry in my capacity as CEO for fourteen months and am gratified with the level of market awareness and demand that has been created.”

Alpaca United is a textile fiber company created and funded by the North American Alpaca farmers and processors to make their fiber more competitive in world markets.

Alpaca United

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Apparel/Garments | On 25th Apr 2017

Walmart's Project Gigaton to help reduce emissions

Walmart has launched a sustainability platform called Project Gigaton ...

Courtesy: Arvind

Fashion | On 25th Apr 2017

The Arvind Store launches ready-to-wear brand for men

The Arvind Store has announced the launch of its own ready-to-wear...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search