Home / Knowledge / News / Textiles / Alpaca United enters phase two of development
Alpaca United enters phase two of development
27
Jan '12
Chair Lee Liggett, on behalf of the Board of Directors and CEO Nick Hahn have jointly announced the successful completion of Phase One of Alpaca United's business strategy targeting increased awareness for NA Alpaca Fiber on the commercial textile, designer, retail and consumer levels.

This Phase of Company activity included the retention of Nick Hahn as CEO, creation of a legal entity, the organization's Operating Agreement, investor subscriptions, positive trade and consumer publicity, branding (registered logo & tag-line), a dynamic presence on social media, a fashion website and fiber exhibit in connection with a leading international textile trade event, ITMA 2011. In addition to events such as ITMA, Mr. Hahn has spent the last several months speaking at industry events and consulting with alpaca breeders and associations on how to move forward into the next phase of the Company's goals.

This first Phase generated quantifiable results for NA Fiber as follows:
- 700 inquiries of interest in fiber and yarn from commercial textile mills worldwide.
- 2000 catalogs highlighting US Alpaca farms and fiber distributed globally.
- 1200 active followers on Facebook
- 30+ positive stories in domestic and international trade & consumer media.
- 1200+ daily visits (on average) to company website
- Execution of a Memorandum of Understanding (MOU) with North Carolina State University~College of Textiles for establishment of an Alpaca R&D Center

Liggett announced: “We have spent this first year wrestling with the issues establishing the legal entity, generating phase one funding, building brand awareness and educating commercial textile companies and down stream product manufacturers and retailers on the performance characteristics of our fiber, it is now time to turn our attention to the fiber supply chain and build a commercially viable infrastructure from farm to market through our phase two initiatives”.

Hahn added: “I'm a firm believer that supply follows demand. We have introduced NA Alpaca Fiber to domestic and international markets through creative branding and marketing, the industry now requires a commercially viable infrastructure to collect, sort, grade, bale and ship in a format acceptable to commercial textile companies”. Hahn has informed the Board of Directors that he is transitioning from his position as CEO early in the New Year and returning to his role as an independent advisor to the international textile industry with a focus on domestic Alpaca organizations, private farms and related businesses.

Nick Hahn's long established consulting firm, HAHN INTERNATIONAL, LTD. advises on natural fiber sales and marketing, branding, social media and press relations. Historically, the firm has worked extensively with non-profit and 501(c)(3) trade organizations including USDA sponsored commodity assessment programs and USAID funded projects in third world economies.

Hahn concluded: “I have served the alpaca industry in my capacity as CEO for fourteen months and am gratified with the level of market awareness and demand that has been created.”

Alpaca United is a textile fiber company created and funded by the North American Alpaca farmers and processors to make their fiber more competitive in world markets.

Alpaca United


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search