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Intertextile offers latest industry innovations & trends
21
Feb '12
Focusing on China's domestic market, Intertextile Shanghai Home Textiles – Spring Edition, takes place next week from 29 February to 2 March 2012 on the new fairground at the Shanghai World Expo Exhibition and Convention Centre. A record number of participants are confirmed with nearly 300 exhibitors, a 19% increase as compared with last year's figures.

Among them are suppliers from Austria, China, Hong Kong, Korea and Italy. For the first time, suppliers from Shaoxing and Tongxiang will form into special pavilions showcasing their regional expertise, alongside Haining and Yuhang pavilions. Together, these exhibitors will present their latest Spring / Summer collections of curtains, furniture and upholstery fabrics on 37,000 sqm of exhibition space.

This season a debut seminar programme presented by top industry professionals, provides the latest innovations in sustainable development and quality improvement. Among the speakers and topics presented are:

- Resource Saving and Eco-friendly Solutions for Home Textiles by Mr Alex Tai, Chuen Choi, Senior Marketing & Technical Marketing Manager, East Asia, Textile Chemicals for BASF (China) Company Ltd

- Home Textile Market Technical Requirement and Common Quality Analysis by Mr Seeker He, Senior Technical Consultant of softlines for SGS-CSTC Standards Technical Services Co Ltd

- Botanic softness with Lenzing Modal by Ms Carls Susanne and Ms Lucia Chen, Marketing Hometextile for Lenzing AG and Lenzing Fibers (Shanghai) Co Ltd

In addition, the Spring fair will set up a unique interactive Trend Introduction Tour where attendees can find home textile and colour trends forecasted by China Home Textiles Trends Research and Extension Atelier.

Intertextile Shanghai Home Textiles Spring is organised by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry, CCPIT and the China Home Textile Association (CHTA).

Intertextile

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