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Vystar to introduce Vytex NRL into home textile sector
Feb '12
Vystar Corporation has announced an agreement with two long time textile industry veterans to launch the Vytex brand into the home textile industry. Vytex NRL is a patented, all-natural raw material that significantly reduces the protein allergens and other non-rubber particles found in natural rubber latex.

"Foam produced with Vytex NRL is naturally whiter, virtually odor free and very resilient. Vytex NRL is produced from a 100% renewable resource, the Hevea brasiliensis tree, is environmentally safe, and biodegradable,'' says William Doyle, President and CEO of Vystar Corporation.

"Vytex NRL is currently being used in a broad range of products and we are excited to enter the home textile products market. Unlike what is commonly called 'latex' in the foam industry, using Vytex NRL creates a 100% All Natural Rubber Latex foam and is not blended with any synthetic, petroleum based substrate. When customers are looking for a bedding product that is truly natural, Vytex NRL Foam meets that criterion."

Doyle further commented, "We are delighted to have an agreement with Beacon Sales and Business Solutions' managing partners, Steve McGee and Tedd Smith, to oversee our entry into the marketplace. We are confident that our joint efforts will result in significant expansion of the Vytex NRL brand into the natural rubber latex pillow and foam mattress markets."

Beacon Sales & Business Solutions Managing Partners, Steve McGee and Tedd Smith bring over 60 years of experience in the textile industry. Steve McGee served as VP of Sales for both Thomaston Mills and WestPoint Stevens, while Tedd Smith has a long history with Cannon, Owen, Beacon Blankets and International Home Fashions.

"It is really exciting to find such a solution oriented product that can be used in home textiles. We are pleased to have the opportunity to help Vystar launch their unique technology into foam pillow products as well as explore possible new product offerings using Vytex NRL in various home textile products," says Smith.

Based in Duluth, GA, Vystar Corporation is the exclusive creator of Vytex Natural Rubber Latex (Vytex NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products.

Vystar Corporation

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