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India to host first Made-in-Pakistan expo this month
03
Apr '12
The first edition of Lifestyle Pakistan, the 'Made-in-Pakistan' single country exhibition, will be held in New Delhi from April 12 to 15, 2012.

The expo will be reciprocation of the single country 'Made-in-India' exhibition held in Lahore in February 2012, according to Mr. Sidra Iqbal, Official Spokesperson for Lifestyle Pakistan.

“Lifestyle Pakistan has been planned with the full support of Indian Commerce Ministry. Trade Development Authority of Pakistan (TDAP) is set to showcase the best of Pakistani fashion, textiles, accessories, home furnishings and other items at over 300 stalls,” Mr. Sidra Iqbal told fibre2fashion.

Sharing his idea about the number of visitors to the expo, he says, “The four-day exposition is set to attract well over 30,000 individuals per day from the Indian trade industry and international buyers, including Delhi elites.”

Informing about participation from Pakistan side, he says, “Top 100 Pakistani firms are participating in the event. Ace Pakistani fashion designers Deepak Perwani, Kamiar Rokni, Faiza Samee, Maheen Khan, Rizwan Beyg, Maria B and Nilofer Shahid will also participate in Lifestyle Pakistan.”

“Pakistani companies dealing in textiles, home textiles, readymade garments, sportswear and handicrafts will be displaying their products at the expo. These include companies like Orient Textiles, Nishat Mills Ltd., Gul Ahmed Textiles (Pvt) Ltd., Bonanza Garments, AlKaram Textile Mills (Pvt) Ltd., Junaid Jamshed, Khaadi, Chen One, Eden Robe and Ensemble (Pvt) Ltd.,” he reveals.

Explaining how the event will boost trade ties between India and Pakistan, he states, “Lifestyle Pakistan will offer an opening for Pakistani products to enter one of the world's largest consumer markets. The objective of the Lifestyle Pakistan exhibition is not only to introduce high quality Pakistani products infused with rich culture to the Indian business community and people at large, but also provide top Pakistani Government officials with a platform to meet Indian authorities and discuss trade-related issues.”

“Making the enhancement of trade relations between the two nations paramount, TDAP is also arranging a business delegation to be part of the Lifestyle Pakistan exhibition, where entrepreneurs will get an opportunity to consolidate their business contacts,” he concludes.

Fibre2fashion News Desk - India

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