Indian fashion accessories brand to enter apparel space

17 Apr '12

2 min read

Holii, the India-based company engaged in business of designing and distribution of fashion accessories, is planning to enter the apparels segment by unveiling a couture line by December 2012.

The Rs. 200 million brand, which is a joint venture firm of Hidesign India and Future Group, is also geared up for revamping its look and price structure, said Holii Chief Executive Officer, Gilles Moutonet.

At present, Holii offers luxury handbags, Ipad covers, wallets, laptop bags and other leather items for women in luxury and mid-segment price ranges.

Working to revamp its look, the company intends to change it logo and completely re-brand it. While changing its image, Holli would draw inspiration from Indian handicrafts for its designs.

Further, as it is growing as a brand and in its product offerings, the brand is trying hands on different fabrics and colours, but mainly while mingling it with leather, as the basic knowhow flows from Hidesign, India's foremost leather company and brand.

Holii products are currently sold at 12 standalone boutiques in Kolkata, Pune, Chennai, New Delhi, Mumbai and Bangalore. The brand collection is also available at Lifestyle, Shoppers Stop, Central and Pantaloon outlets.

Holii clocked 60 percent growth last year and intends to set up new shops in 16 cities including Kolkata, Kochi, Lucknow and Chandigarh this year.

Also, it is looking forward to add Jamaica, Europe, Dubai, South Africa and Germany to its list of export destinations.

Fibre2fashion News Desk - India

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