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Pakistani textile brand Sefam to expand in India
Apr '12
Sefam, a Pakistani textile brand offering dress materials, is planning to extensively boost its presence in India.

The brand, which already operates an outlet in New Delhi's Greater Kailash market, intends to launch 200 new stores in India by 2015.

Zain Aziz, International Business Head of Sefam Private Limited, said Indian consumers are showing great interest in Pakistani fashion and traditional embroidery work. Persuaded by the same, they intend to extensively grow their network in India, he added.

Through 2015, the brand proposes to launch over 200 outlets featuring a vibrant collection ranging from dress materials to readymade garments, in cities like Delhi, Chandigarh, Ludhiana and Mumbai, Mr. Aziz said.

Presently, the brand's retail network is spread across six countries including Canada, Britain, Norway, the UAE and Malaysia. It is also planning to set up stores in Kuwait and Saudi Arabia.

Mr. Aziz believes that Pakistani embroidery has a potential to greatly lure India's fashion lovers. He said Sefam foresees great opportunities in India as the Indian fashion industry is posting a double digit growth.

Sefam was established in 1985 with the launch of its first brand 'Bareezé'. Since then, Sefam has grown and it currently operates 5 brands – Bareezé, Leisure Club, Minnie Minors, Chinyere and Kayseria, in addition to home textiles brand Home Expressions.

Fibre2fashion News Desk - India

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