Interviews
Revolutionary fabric cooling towel by Mission Athletecare
28 Apr '12
4 min read
MISSION athletes from across the sports world, from the Basketball to Baseball, Golf to Tennis, MMA to Running, will be using these products to help them keep cool in training and competition.
“This product is perfectly designed for golfers and caddies. I play in the sun the vast majority of the year, and overheating can have a huge impact on your ability to play – at any level. I have two with my caddy at all times. One to dry my hands, one for a quick hit of cool between walking the fairway,” said Sergio Garcia.
“The first time the lab team demonstrated the technology, I was blown away,” said Serena Williams. “They put the fabric in 125 degree water. They wrung it out and snapped it in the air. Within minutes the temperature of the fabric measured 59 degrees. The opportunity for this technology in Tennis is huge. When we have a break in between matches, we need to cool down fast”
The EnduraCool Instant Cooling Towel comes in two sizes, large and regular. They are designed for a variety of cooling zones including the head, neck and shoulders. They are reusable and machine-washable.
“Coming off the meteoric success of our Court Grip and Power Grip innovations last year, we knew EnduraCool had all the right ingredients as our next “game-changer” in the market. A true performance and safety product, the EnduraCool towels are helping to address one of the biggest and most serious problems facing athletes at all levels-overheating.
“Whether you're in middle school, high school, college, pro or intramural activities – keeping your body temperature down is key to peak performance and recovery. If it works for Dwight Howard, Serena Williams, Georges St-Pierre and Sergio Garcia, you know it will work for anyone,” said Josh Shaw, Founder and President.
MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition.
“This product is perfectly designed for golfers and caddies. I play in the sun the vast majority of the year, and overheating can have a huge impact on your ability to play – at any level. I have two with my caddy at all times. One to dry my hands, one for a quick hit of cool between walking the fairway,” said Sergio Garcia.
“The first time the lab team demonstrated the technology, I was blown away,” said Serena Williams. “They put the fabric in 125 degree water. They wrung it out and snapped it in the air. Within minutes the temperature of the fabric measured 59 degrees. The opportunity for this technology in Tennis is huge. When we have a break in between matches, we need to cool down fast”
The EnduraCool Instant Cooling Towel comes in two sizes, large and regular. They are designed for a variety of cooling zones including the head, neck and shoulders. They are reusable and machine-washable.
“Coming off the meteoric success of our Court Grip and Power Grip innovations last year, we knew EnduraCool had all the right ingredients as our next “game-changer” in the market. A true performance and safety product, the EnduraCool towels are helping to address one of the biggest and most serious problems facing athletes at all levels-overheating.
“Whether you're in middle school, high school, college, pro or intramural activities – keeping your body temperature down is key to peak performance and recovery. If it works for Dwight Howard, Serena Williams, Georges St-Pierre and Sergio Garcia, you know it will work for anyone,” said Josh Shaw, Founder and President.
MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition.
MISSION Athletecare
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