Home / Knowledge / News / Textiles / Canadian mattress firm SAS takes control of Natura World
Canadian mattress firm SAS takes control of Natura World
May '12
Spring Air Sommex Corp. (SAS), the largest Canadian owned manufacturer of mattress and bedding products, has taken control of its competitor Natura World Inc., which includes exclusive rights to Natura brands across North America and its manufacturing operations in Cambridge, Ontario.

SAS undertakes production of its Obus Forme and Sommex brand mattresses at its facilities in Toronto; Trois-Rivières, Quebec; and Winnipeg, Manitoba.

Valerie Stranix, Chief Marketing Officer SAS, said they are delighted to have contributed in sustaining Natura's development.

Natura features a fine natural product line and possesses a unique place in the market offering premium quality pillows, latex mattresses and wool toppers, SAS said.

Natura would function as a separate division of SAS and Natura's Co-founder and President Ralph Rossdeutscher would be appointed as the Executive Vice President of the said division. The division would continue to use its already existing facility in Cambridge.

SAS Executive Vice President Sales, Ed Farquharson, said SAS's standing for excellence in service, quality craftsmanship and shipment accuracy would greatly advantage the Natura brand as well as its customers.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search