Home / Knowledge / News / Textiles / 'Change' – new buzzword for NZ fine wool industry
'Change' – new buzzword for NZ fine wool industry
08
May '12
Changes are vital for the New Zealand wool industry to be able to meet the rising global demand for fine wool. It was echoed at a conference organized by the New Zealand Merino (NZM) Company in Christchurch.

The conference was attended by about 600 wool farmers and NZM partners from around the world.

Addressing the conference, John Brakenridge, Chief Executive of NZM, said the primary wool sector in New Zealand played a significant role in the country's economic prosperity and it must change and find new ways in order to remain effective and meet the growing demand for more fine wool from global brands.

One example of growing demand is that total sales of woolen apparels in the US active outdoors markets have increased from US$ 80 million in 2003 to US$ 280 million in 2011. A large share of this wool has its origin in New Zealand.

Merino garments once had no market in active outdoors category and today it accounts for 15 percent share. With the rise in segments such as running, cycling and snow sports, the diversity of product offerings would boom creating still larger demand for wool, Gretchen Kane, NZM International Marketing Manager, said.

The growing demand for wool has led NZM to introduce projects with assistance from the Government's Primary Growth Partnership (PGP). These projects would focus on genetics and other sciences to raise the potential of New Zealand Merino industry to meet the greater need for fine wool, informed Mr. Brakenridge.

Francesco Botto Poala, Chief Executive of Reda, which supplies woolen woven fabric to leading apparel retailers, said it was in 2009 that the company understood that it had to change completely.

Mr. Poala added that his company has created the new Rewoolution range of performance apparel and is ready to work with other partners for brining further changes.

Mr. Andy Caughey, representing the UK-based Armadillo Merino, said his company is innovating and taking the merino fibre to a completely new set of users, including the military and emergency services personnel, and thus creating a new demand for New Zealand fine wool.

NZM's General Manager of supply, innovation and logistics, Mike Hargadon, suggested that the increased demand by partners can be met by breeding fine-wool sheep that had greater adaptability to varying geographical regions.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search