Home / Knowledge / News / Textiles / C.L.A.S.S. to open showroom in Helsinki
C.L.A.S.S. to open showroom in Helsinki
25
May '12
According to the Chinese zodiac, 2012 is the Year of the Dragon, bringer of harmony, strength and good fortune. It also marks a pivotal moment for Creativity, Lifestyle And Sustainable Synergy (C.L.A.S.S.), the global eco forum and showroom network created by Giusy Bettoni five years ago to support brands and retailers in the pursuit of innovative and environmentally ethical products for fashion, home and design through a wide range of textiles, yarns, processes and services.

Now in addition to the showrooms in Milan and London – both of which have a comprehensive library of materials available for businesses, designers and buyers who genuinely care about the future of planet Earth – a new one is about to open in Helsinki.

For, in true Nordic spirit, the capital of Finland is a place where people are particularly sensitive to all matters involving environmental protection.

The opening, in partnership with Design +, a major Finnish design studio specializing in fashion and also in sustainable business consultancy services and in the development of new platforms for young designers, represents another step forward in the C.L.A.S.S. founder's pioneering work to promote environmentally ethical fashion in Scandinavian countries.

Specifically, it follows the Copenhagen Fashion Summit held on May 3 with the objective of bringing together leading figures from the industry who pursues a common vision of eco-friendly and sustainable business.

At the event, where C.L.A.S.S. played an upfront role in advocating eco-fashion projects for sustainable consumption, Giusy Bettoni served as textile advisor on the panel of judges that evaluated the 15 prominent Scandinavian designers who took part in a runway fashion show competition.

Copenhagen also had an area dedicated to the partnership signed last March between Livia Firth, creative director of Eco-Age.com and founder of the Green Carpet Challenge (a project all about getting stars to grace the world's most spectacular red carpets in nature-friendly gowns) and Giusy Bettoni of C.L.A.S.S. The first Green Carpet Challenge Fabric Library is a result of this alliance.

A further initiative on the Scandinavian front – together with the opening of the third showroom – is an installation featuring clothes made from C.L.A.S.S. fabrics at the Bio Rex Theatre in Helsinki during the Fashion Summit due to take place on May 24.

The aim of the Helsinki summit is to give international visibility and support to the young fashion brands that have emerged strongly in the Finnish capital in the last decade. The installation is the work of Design + in cooperation with C.L.A.S.S. and its partners, official suppliers of the fabrics used to create the outfits on display.

Giusy Bettoni is keeping busy in Milan too. The latest on her agenda of activities is the important talk she is to give on social responsibility in textile innovation at the Bocconi niversity on May 30, paving the way for partner Livia Firth's speech the next day.

C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy)


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search