Home / Knowledge / News / Textiles / Finnish textile & apparel design brand eyes Indian market
Finnish textile & apparel design brand eyes Indian market
19
Jun '12
Banking on Indian people’s fascination for bold and vibrant colours, and inspired by the economic growth achieved by the country, Finland’s leading textile and clothing design firm Merimekko is eagerly eyeing penetration in the Indian market. 
 
After meeting success in the Japanese and Chinese markets, the brand, which is all about bright and bold colours and designs, and inspirational and quality lifestyle, is keen to present itself before the Indian audience.
 
Merimekko, which is a household name in Finland, is planning to increase its global visibility as a unique design brand, promoting original prints. It launched its first Hong Kong outlet this year, and plans to add 13 more stores in China. 
 
Launched in 1951, Merimekko earned a unique identity through its printed fabrics incorporating bold and bright designs. 
 
It earned international recognition when Jacqueline Kennedy bought eight Merimekko dresses that she wore during John F. Kennedy's US presidential campaign in 1960.
 
The firm made its first foray in the fashion industry in 1964 with its iconic Unikko or poppy print pattern. 
 
It again gained wide-ranging publicity during the 1990s, when a character of popular series “Sex and the City” donned a Merimekko bikini.
 
Besides designing apparels for men, women and children, the brand also provides interior decoration solutions – ranging right from furnishing fabrics to bags and accessories.
 
According to the company’s website, with over 90 outlets in 12 countries, including Japan and China, the brand’s overall sales for 2011 came to around €170 million, while the company’s net sales came to around €77 million.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search