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Great Yorkshire Show to showcase BWMB activities
Jun '12
'Next month’s Great Yorkshire Show, Harrogate, on July 10-12 will see the British Wool Marketing Board (BWMB) taking time to explain to wool producers the myriad of activities it does on their behalf to promote British wool and maximize its value.

Incorporating the show’s highly popular fleece competition, which this year will see more than 220 entries competing for the championship award, the BWMB stand will feature a full range of information on all the Board’s activities, explains BWMB Chief Wool Marketing Officer Mark Powell.

"Many sheep farmers may see the BWMB as a wool collection service, but in fact it does far more than that. BWMB is the only wool trading organization active at all levels of the wool supply chain from shearer training through to wool promotion, both at home and across the world.

"Farmers visiting the BWMB stand at the Great Yorkshire Show (stand number 256 on the Sheep Avenue) will be able to see firsthand the detailed involvement of the BWMB in all parts of the wool industry."

With average wool payments to producers to be 22p/kg higher in 2012 than in 2011 producers have good reason to take a greater interest in wool, adds Mr Powell.

"Taking time to visit the BWMB stand will be time well spent and will help producers understand the valuable work being done through the Campaign for Wool (CfW) to help promote wool as a fibre for use in both the fashion and interior design markets."

Since its launch the CfW has received the backing of a number of leading fashion designers and retailers across the UK and further afield, adds BWMB Chief Executive Officer and CfW Executive Director Ian Hartley.

"The CfW has been instrumental in driving demand for wool in both the fashion and furnishing markets which has in turn driven wool prices across the world and led to increased returns for British farmers."

With wool prices at a 25 year high farmers are once again seeing wool as a valuable output from their flocks, says Mr Hartley. "However, there is still more that many farmers could do to earn more from their wool. We invite all wool producers attending the Great Yorkshire Show to come to the BWMB stand to meet BWMB staff and talk through how to maximise the value of their clip."

Away from its stand the BWMB will also be supporting the shearing competitions at the Great Yorkshire Show, including the new Young Farmers Clubs shearing competition which is being held for the first time this year, says BWMB Shearing Manager Colin MacGregor.

"The Great Yorkshire show, by virtue of its geographical situation attracts shearers from all over the UK, incorporating a good number of competitors in all classes, including many of the top shearers.

"BWMB is this year supplying singlets to all competitors and also supporting the YFC competition, The Northern Counties Agricultural Colleges Challenge. In support of this new competition BWMB will be providing training vouchers and a trophy to the winning team."

Shearing is a tremendous skill for any young person to learn and is one they can use anywhere in the world, comments Mr MacGregor. "We are very keen to be working with the YFC, promoting shearing and reviving competition in the North of England. By competing young shearers gain valuable experience and the competitive spirit helps drive them to improve their technique."

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