Woolmark launches 'The Wool Lab' at Pitti Immagine Uomo

Theatrical inspiration with art-deco accents. Baroque mood inspires graphic elements also for men’s fabrics and patterns. Wool is presented in desirable textures and fabrics with embossed effects. Hand-made knits inspire knitwear within the theme with innovative and avant-garde yarns and stitches. 100% wool or blended with natural, lightweight fibres, such as viscose, silk or cotton. The colour palette has a predominance of dark nuances: black, prune, purple, burgundy, with accents in red, white and bronze.

5. MURANO

This ultra-feminine trend has been interpreted by The Wool Lab in a sophisticated and elegant way, particularly evident through the use of colour. The colour palette includes delicate tones inspired by the houses in the Venetian Laguna; tones of pale pink powder and orange, mixed with colder tones in green aquamarine and baby blue. Sophisticated fabrics and knitwear, 100% wool or blended with noble fibres such as cashmere, camel, mohair and silk.

6. PURE

Each upcoming new edition of The Wool Lab, has a theme called Pure. This theme offers new inspiration and proposals connected to eco-friendly and eco-sustainable situations, highlighting the green soul of Merino wool. Yarns and fabrics are processed without the use of artificial dyes and chemical treatments, aiming to show the natural lightness, fineness and softness of this fibre. Wool is here mixed with natural vegetal origin raw materials such as linen, cotton and hemp, for a “cosy” authentic and poetic look, to evoke a natural and simple lifestyle.

URBAN

7. ASPHALT

The theme has a street-style interpretation, for the younger metropolitan generation, evoking features of everyday life: from sky to asphalt, 100% wool or blended with cotton to offer different ranges of grey.

8. BERLIN

The utility trend inspired by the sub-urban look in the North of Europe with military accents taken from the Teutonic population. Different tones of cord and green with orange, okra and burgundy accents. Fabrics are heavy-weight, flannels and felts.

9. DETROIT

Here the utility trend is re-appropriated to a “worker” trend, inspired by American working clothes of the 1950s, during the economic boost in the automobile industry. Different ways of blending wool with cotton or linen all in cold colors.

The Woolmark Company